Manager, Paid Media
At Highwire, the Manager, Paid Media leads the strategy, execution, and optimization of integrated paid media campaigns for B2B clients. In this role, they partner closely with client and account teams to develop and implement data-driven programs across the full paid media ecosystem.
Working within an integrated communications and marketing environment, the Manager, Paid Media helps connect paid media efforts to broader demand generation and lead generation strategies. They bring both analytical rigor and creative thinking—diving into campaign data, staying ahead of digital media trends, and translating insights into programs that drive measurable business impact for clients.
Key Responsibilities
Paid Media Strategy & Campaign Management
- Develop and lead paid media strategies across the full paid media landscape, including paid search, paid social, programmatic display and video, native advertising, sponsored publisher content, retargeting, and account-based marketing (ABM) platforms.
- Plan, launch, and optimize campaigns aligned with client objectives, budgets, and key performance indicators.
- Manage campaign budgets, conduct A/B testing, and continuously optimize programs based on performance insights and audience behavior.
- Stay informed on platform updates, media innovations, and digital advertising trends to strengthen campaign performance and inform strategic recommendations.
- Research and recommend new platforms, formats, and targeting capabilities that support client business and marketing goals.
Integrated Marketing & Lead Generation
- Advise clients and internal teams on how paid media supports broader integrated marketing strategies and business objectives.
- Design paid media programs that support lead generation, demand generation, and brand awareness across the full marketing funnel.
- Collaborate with cross-functional teams on integrated campaigns that may include email marketing, retargeting, content promotion, and account-based marketing initiatives.
- Ensure campaigns are strategically aligned with messaging, audience targeting, and conversion goals.
Performance Monitoring & Analytics
- Monitor and analyze campaign performance across paid channels and analytics platforms such as Google Analytics and platform-specific reporting tools.
- Translate campaign data into actionable insights and clear recommendations for clients and internal teams.
- Define and track relevant campaign KPIs, delivering performance reports that demonstrate program impact and ROI.
- Identify opportunities to improve targeting, creative performance, and budget allocation to maximize campaign effectiveness.
Client Leadership & Team Collaboration
- Build strong relationships with clients by providing strategic guidance and clear communication around campaign planning, performance, and optimization.
- Manage timelines, deliverables, and project priorities across multiple client accounts.
- Mentor and support junior team members, fostering a collaborative environment focused on learning and professional growth.
- Share digital advertising insights, platform updates, and emerging trends across teams to strengthen overall client programs.
Data Privacy & Compliance
- Ensure all campaigns adhere to relevant data privacy regulations and advertising standards, including GDPR and other evolving guidelines.
- Apply best practices for responsible data collection and the secure handling of personally identifiable information (PII).
Success Factors
- 4–6 years of digital marketing or performance marketing experience with a strong focus on paid media.
- Agency experience working with B2B clients required; experience in professional services, financial services, healthcare, or technology sectors is a plus.
- Hands-on experience managing campaigns across platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, programmatic platforms, and native advertising networks.
- Experience developing integrated paid media strategies across the full marketing funnel to support awareness, engagement, and lead generation goals.
- Strong analytical skills and experience interpreting campaign performance data using tools such as Google Analytics and platform reporting dashboards.
- Excellent client communication and presentation skills, with the ability to clearly explain campaign strategies and performance insights to diverse audiences.
- Strong project management skills with exceptional attention to detail.
- Ability to manage multiple client programs and priorities in a fast-paced agency environment.
- A curious, strategic mindset and passion for staying ahead of digital media trends and innovation. #LI-Remote
About Highwire
Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic communications, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy and sustainability, professional and financial services, and more.
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values:
- Team Empowerment
- Growth Mindset
- Inclusion Always
- Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
Highwire. Above all.
Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:
- Competitive salary with merit-based opportunities for growth
- Flexible hybrid work model tailored to your schedule and lifestyle
- Generous vacation policy, including extended summer and winter breaks
- Early log-off on Fridays through our Empower Hours program
- 401(k) plan with employer matching
- Comprehensive medical, dental, and vision coverage, plus FSA options
- Paid parental leave benefits
- Commuter benefits
- Annual Growth Mindset Stipend for books, events, or learning experiences
- Monthly technology reimbursement
- Wellness benefit program for mental and physical health
- Donation matching program
- Mentorship and ongoing professional development opportunities
- Monthly recognition and team celebrations
- Employee referral and new business referral bonuses
- Quarterly Highwire events and team gatherings
- Dog-friendly office environment
- A supportive, inclusive, and collaborative workplace where you can grow and do your best work
Location & Work Environment
Highwire offers both remote and hybrid work options, depending on where you live.
Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with two in-office days per week.
Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..
Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.
Join the Highwire team
If you’re inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation.
Please note: This posting may be used to build our talent pipeline, connect with top professionals in the industry, or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!