Manager, Social Media

Named one of Sports Business Journal's Best Places to Work in Sports (2024, 2025), Front Office Sports' Most Impactful Sports Organizations (2024), and Fast Company’s Most Innovative Companies (2023), Athletes Unlimited owns and operates professional women’s softball, volleyball, and basketball leagues featuring world-class competition and fan experience. Athletes Unlimited stands out as an organization driven by the athletes that play in the leagues, with athlete representation on the company’s board of directors, each league led by a Player Executive Committee, and players sharing in long-term profits of the company, all while being proactive in shaping policies supporting the women that play in the league. Athletes Unlimited is the first professional sports league to be organized as a Public Benefit Corporation. For more information, visit AUProSports.com.

In June 2025, AU transformed and expanded its softball business by launching the Athletes Unlimited Softball League (AUSL), a premier professional women’s softball league. In 2026, additional teams have been added, converting to a fully city-based model, bringing in team owners, and building out ancillary business, fan and partner engagement opportunities.

We provide our team of enthusiastic, collaborative innovators with a next-generation workplace with unlimited PTO, competitive health insurance, professional development opportunities, and more so that we can build the future of professional sports. Are you Unlimited?

Athletes Unlimited Softball League is hiring a Manager, Social Media. This position will work collaboratively across social, graphics, video and photography to publish compelling social media content as well as with internal departments to drive growth, engagement and awareness for AUSL. This position is full-time, remote and reports to the Sr. Manager, Social & Content.

Responsibilities

• Execute the overall social content strategy for two AUSL teams, including overseeing the content calendar, publishing content, and community engagement across your assigned teams, channels and audiences
• Work collaboratively across the broader content team (Graphics, Video, Photo) to ideate the creation of social media content
• Partner alongside internal stakeholders to publish engaging content that helps drive engagement and revenue as it pertains to Partnerships, Ticketing, Marketing and Impact
• Work with the social media team to ideate social planning and publishing cadence around AUSL league initiatives, team based content series, athletes, plus tentpole campaigns, and other content initiatives
• Sort and execute social content requests from internal and external stakeholders
• Capture and edit content while on-site at games and events, while remaining consistent with team and brand messaging
• Manage social freelancers to help with in season content publishing and production
• Leverage social reporting to identify areas of improvement and/or growth with an open-minded ‘test and learn’ approach

Requirements

• 4-6 years of prior experience in a similar role
• Proven experience working within a social media team
• Ability to form strong, professional working relationships
• Ability to write engaging social copy across different platforms and tones of voice
• Experience in the curation, measurement and development of original content
• Possess a creative eye for social, passion for uniqueness and ability to act proactively
• Proficient in existing social platforms and emerging social channels
• Experience in content production and post-production workflows a plus
• May be required to and must be willing to perform other duties as assigned, to meet organizational needs
• Strong preference for candidates based in the following cities: 
• Durham, NC
• Portland, OR
• Rosemont, IL
• Round Rock, TX
• Salt Lake City, UT
• Ability to work a flexible schedule, including nights, weekends, and holidays
• Travel to season locations as needed, approximately 50% of the AUSL season, including Spring Training. Additional travel as needed to cover offseason events.is estimated at roughly 6-10 events per year. Due to the nature of the growing league, flexibility to accommodate additional events is required
• Legal authorization to work in the United States

Benefits

This role is full-time, remote and is compensated at a range of $56,000-$65,000 annually. While this is the intended range, the actual compensation may vary based on several factors including but not limited to qualifications, skills, and geographic location of the position. We anticipate the highest end of the range will be reserved for those who exceed the hiring committee’s expectations on all measures of the evaluation process. In addition, Athletes Unlimited is proud to offer comprehensive benefits and perks to all of our full-time employees, including:

• Competitive health, dental, and vision insurance plans
• 401(k) plan with generous company match
• Paid parental leave
• Wellness and Development benefit
• Caregiving benefit
• Unlimited paid time off alongside company holidays

Our DEI Statement

As a company, we share a vision to change the world for the better and believe in the power of sports to tear down barriers. We will Be Unlimited in our pursuit to intentionally create an environment where every individual can be their authentic self.

Research shows that women, trans, non-binary folks, and BIPOC are less likely to apply for a job unless they believe they meet every single one of the qualifications. We strongly encourage you to apply even if your background is non-traditional or you might not meet every one of the qualifications described.

Athletes Unlimited is an Equal Opportunity Employer and does not discriminate in its hiring process based on race, religion, national origin, age, marital status, sexual orientation, gender expression, pregnancy status, parental status, or other applicable legally protected characteristics.