Managing Director (Client Lead), GTM & Commercial Strategy - Toronto

Location: Remote (US or Canada)

Type: US-based candidates - Full-Time; Canada-based candidates - Independent Contractor

About Human Agency

We're scaling rapidly and have a growing pipeline of opportunities that demand exceptional talent across disciplines. Our mission is to bring on individuals, from creative producers to technical experts to entrepreneurial leaders, who can help us realize this next chapter of growth.

We are a company of doers. Leaders roll up their sleeves, teams work flat, and everyone contributes to what ships. Titles don't insulate us from feedback or basics. We invite critique, learn quickly, and keep raising the bar. The best ideas win here, no matter where they come from, because clients trust us to deliver the strongest outcomes every time.

Our clients' missions, products, and bottom lines are sacred. We immerse ourselves in their world, becoming stewards of their goals and partners in solving big problems. Every product, strategy, or asset we create must be both beautiful and functional; practical, usable, and designed for real-world impact.

Humans are our most valuable resource, and we only grow by hiring people who push us forward. Across strategy, engineering, design, data, and operations, we seek out teammates who raise the bar and make us better. Always hire up, never down.

We partner with organizations of all sizes to explore, design, and implement AI strategies that are secure, scalable, and human-centered. We believe AI should amplify human potential, not replace it, and we build with that conviction in every engagement. From advisory and tooling to implementation and education, we meet clients where they are and help them integrate AI in ways that align with their mission and values. Our goal is to empower teams to work smarter, move faster, and unlock new possibilities through thoughtful, responsible innovation.

And through it all, we lead with purpose, love, and adventure. We do meaningful work with people we care about, and we make the ride an adventure worth taking. Because at Human Agency, who we are and how we work are one and the same.

The Opportunity

We are seeking an exceptional B2B GTM Client Lead to serve as a force multiplier to our CEO, Caroline Hoogland, while leading and executing high-impact marketing and GTM initiatives for both Human Agency and our clients.

This is a revenue-driving operator role for someone who is as comfortable creating content and scaling paid acquisition as they are preparing executive strategy briefs.

You will sit within our Commercial Strategy team and work across:

• Client-facing B2B marketing & growth initiatives
• Go-to-market strategy and execution
• Performance marketing systems
• Sales enablement and revenue operations
• CEO-level strategic initiatives

Our marketing and growth clients are quickly scaling. We need additional full-stack B2B performance marketers who can step into complex environments quickly and drive measurable impact.

Over the next 12–18 months, this role will flex between internal leadership and embedded client execution depending on where leverage is highest.

What You'll Own

Go-To-Market & Revenue Execution (Client-Facing)

• Lead B2B GTM strategy development and execution for client organizations
• Build and optimize performance marketing systems (paid acquisition, lifecycle, demand gen, conversion funnels)
• Design positioning, messaging, and launch strategies for new products or AI-enabled offerings
• Develop channel strategy across paid, organic, partnerships, outbound, and content
• Build measurement infrastructure (CAC, LTV, funnel metrics, attribution models)
• Partner with client CEOs and founders on growth strategy, fundraising narratives, and revenue planning
• Turn strategy into execution plans with timelines, owners, and clear ROI targets

You should be able to both design the strategy and get into the platforms.

Growth Systems & Sales Enablement (Internal)

• Drive Human Agency’s own GTM initiatives and revenue acceleration projects
• Improve sales pipeline operations, CRM rigor, and forecasting discipline
• Build repeatable frameworks for how we scope, sell, and deliver marketing engagements
• Create case studies, proof narratives, and growth assets that support business development
• Identify and productize high-demand marketing service offerings

CEO Partnership & Strategic Execution

• Partner with the CEO to translate strategic priorities into executable plans
• Own special projects tied to revenue growth, partnerships, or new service lines
• Prepare high-quality executive materials (strategy briefs, board decks, decision memos)
• Maintain visibility across revenue-driving initiatives and proactively identify risks
• Pressure-test ideas and ensure GTM initiatives align with capacity and resourcing

Systems, Infrastructure & Organizational Scaling

• Build scalable marketing and operational systems that reduce friction as we grow
• Improve intake → prioritization → execution → QA → measurement workflows
• Design dashboards for revenue health, marketing performance, and capacity planning
• Identify operational bottlenecks and implement improvements
• Establish tight reporting rhythms that increase velocity without adding bureaucracy

Who You Are

Experience & Capability

• 6–10+ years in B2B marketing, growth, performance marketing, or GTM leadership roles
• Deep familiarity with the AI Foundation Model market
• Experience as a Head of Growth, Director of Marketing, Performance Lead, or GTM operator at a startup or high-growth environment
• Demonstrated ability to scale acquisition and revenue in B2B contexts
• Deep understanding of paid acquisition, demand gen, lifecycle marketing, positioning, and conversion optimization
• Strong fluency in analytics, attribution, and revenue modeling
• Comfortable owning both strategy and hands-on execution

You are not just a strategist.

You are not just an operator.

You are both.

Mindset

• High-agency, low-ego builder
• Revenue-oriented and metrics-obsessed
• Thrive in ambiguity and create clarity quickly
• Comfortable embedding in client environments and earning trust fast
• Systems thinker who builds repeatable infrastructure
• Bias for action — you ship

Why This Role Is Unique

This role sits at the intersection of:

• Chief of Staff-level strategic influence
• B2B performance marketing execution
• Go-to-market leadership
• Revenue infrastructure design

You will have direct access to the CEO and outsized influence on both company trajectory and client growth outcomes.

If you’re a full-stack B2B growth operator who wants both executive exposure and hands-on impact, this is your role.

Considerations

• Education: Bachelor's degree from a top-tier program; an advanced degree in a relevant field is a plus
• Ethics: Commitment to ethical practices and responsible business operations
• Travel: Occasional (10–25%) for company offsites, key events, and leadership meetings
• Location: Remote-friendly with preference for candidates in major tech hubs and strong preference for overlap with EST business hours

Equal Opportunity Commitment

Human Agency is an Equal Opportunity Employer. We value diverse perspectives and are committed to building inclusive, high-performing teams where everyone can do their best work.