Managing Supervisor, Influencer- Healthcare

FleishmanHillard values the importance of impact and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals.

Qualifications

Candidates should have a minimum of 5-7 years of integrated marketing and/or communications experience at an agency or internal, working with healthcare, pharma, biotech, personal health or related accounts, including 3-5 years of hands-on influencer program strategy and execution.

Additionally, applicants should have:

• Demonstrated success in influencer relations program management: leading strategic planning, identifying data-led insights, program development, research, identification, vetting, relationship management, measurement and analysis. Use of various influencer vetting and reporting tools required.
• Ability to work collaboratively in a team setting: Must be a consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results. Ideal candidate should possess excellent relationship skills; incredibly strong attention to detail; be a good listener; respect the expertise of others; and have ability to motivate and generate effective action from all levels of the organization. Candidate must have a spirit of continuous learning and curiosity.
• Intermediate integrated communications program development experience: Genuine curiosity and interest in using influence to move audiences from awareness to engagement to action across a mix of communications platforms. The ideal candidate is able to articulate the agency’s point of view on healthcare influencer relations approach and apply strategies that meet clients’ goals and objectives.  Understanding of the role of owned, earned and paid media in an integrated communications or marketing plan and how influential voices best fit into it.
• Content planning and storytelling experience: Experience translating complex health information into relatable, sharable social narratives that drive cultural conversations.  Ability to plan and coordinate influencer-created content across a brand’s communication approach and collaborate closely with third parties to bring that content to life.
• Industry thought-leadership and creativity: Stay ahead of trends, emerging platforms and be a creative thinker with a passion for innovation.
• Understanding of various filters and benchmarks that make someone influential for a given brand, therapeutic area, category or sector.
  • Including the ability to differentiate and engage multiple influencer types: celebrity, content creators, HCPs and wellness practitioners, and patient advocates.
  • Vetting criteria specific to healthcare: medical credentials, board certification, treatment verification, etc.
• Ability to give strategic direction to influencers whether organic, earned or sponsored and proven ability to collaborate with agency team, clients and influencers/their agents to ultimately produce high-performing content.
• Strong understanding of industry regulatory and promotional rules: Must understand the disclosure guidelines as set by the FTC and FDA, and transparency requirements (e.g. Physician Payments Sunshine Laws) to provide sound counsel to clients and influencers.
• Strong negotiation ability to achieve highest and best value exchange between client and influencer, and to manage other junior colleagues executing this process.
• Demonstrated organizational skills necessary to best manage process of influencer contracting/legal, invoicing/financial execution, and data collection related to influencer audience and post-specific metrics.
• Expertise in managing paid social programs. Understanding of paid social landscape including experience developing strategy and optimizing paid social programs related to amplifying and/or allow-listing influencer-created content.
• Ability to analyze performance metrics: Candidate must be well versed in reporting and analysis best practices. Showcase ability to translate facts to insights to determine success and provide optimization recommendations.
• Ability to navigate complex healthcare organizational structures: Foundational knowledge of healthcare marketing guidelines and compliance requirements.
• New business hunter: Candidate should haveenthusiasm for mining and pitching new clients and demonstrated experience in growing revenue.
• Ability to engage with and counsel senior level decision-makers across the client’s business, and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives. Candidate should have experience building relationships and working with diverse stakeholders effectively.
• Owns the development of team workflows, materials and best practices: Helps build internal and client team workflows, optimizes team operations and actively manages and mentors junior team members.
• Thrives working in a fast-paced, dynamic landscape with ongoing program updates, new deliverable requests and always delivering flawless execution from planning to execution to reporting.

About FleishmanHillard

FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries. 

FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their workweek. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees' lives. We acknowledge that our people are diverse individuals with unique circumstances and needs, and therefore our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.   

FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws. Please do not contact the office directly to apply – only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application, please email our careers team or call 314-982-1700 and ask to be connected to Talent Development.

The anticipated salary range for this position at Managing Supervisor level is $71,000- $125,000.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.