Marketing Associate (Digital Goods)

Get to Know the Team

The team is responsible for the consumer-focused marketing efforts of all Grab Services in Indonesia, including existing services like GrabMart. If you share our vision of driving Southeast Asia forward, apply to join our team today

Get to Know the Role

We are looking for a Marketing Associate to translate strategy into execution planning. You will deliver GrabKios marketing campaigns, marketing offline activity, branding and sponsorship then monitoring its efficiency. You will work with multiple stakeholders to ensure good Grab presence in nationwide-level and competitor analysis. Reporting to the Manager, you will work onsite in our Jakarta Head Office

The Critical Tasks You Will Perform

• Own end-to-end GTM planning, execution, and budget management for strategic (non-BAU) campaigns for digital goods
• Define campaign strategy, mechanics, messaging, positioning, and experimentation roadmap
• Partner closely with Business Owners to align on objectives, priorities, success metrics, and translate them into GTM direction
• Lead campaign kick-offs and manage cross-functional alignment across Creative, Social, CRM, Ops, and other stakeholders
• Oversee execution quality, timelines, dependencies, and resolve cross-team blockers or strategic risks
• Evaluate, analyze, and report campaign performance and insights

Qualifications

What Essential Skills You Will Need

• Minimum Bachelor's degree in any major
• At least 2 years of experience in field such as Marketing/ Communications
• Experiences in marketing campaigns execution within relevant industries (FMCG, retail or e-commerce)
• Proficiency in English both written and oral

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

About the Company

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.