Marketing Campaign Manager, NGS

Twist Bioscience is seeking a Marketing Campaign Manager to support integrated marketing campaigns for our Next-Generation Sequencing (NGS) business. This role will be responsible for the development, execution, and optimization of multi-channel marketing campaigns that drive awareness, demand, and adoption of Twist’s NGS products. This position sits within the marketing organization and partners closely with regional marketing, product marketing, digital marketing, and sales teams to bring cohesive messaging to market. The ideal candidate is both strategic and execution-oriented, comfortable working in a fast-paced, cross-functional environment, and excited about translating complex scientific value into compelling customer-centric campaigns.

Key Responsibilities

Campaign Strategy & Execution

• Plan, execute, and optimize integrated marketing campaigns supporting Twist’s NGS portfolio across the customer journey (awareness → consideration → decision).
• Translate product positioning and value propositions into clear, compelling campaign messaging tailored to target customer segments and regions.
• Own campaign timelines, workflows, and deliverables to ensure on-time, high-quality execution.

Cross-Functional Collaboration

• Partner with Product Marketing to align campaigns with product strategy, launches, and positioning.
• Work closely with Regional Marketing teams to adapt and deploy campaigns globally while respecting regional nuances.
• Collaborate with Digital Marketing to activate campaigns across key channels including web, email, paid media, webinars, and social.
• Support Sales Enablement by ensuring campaigns generate relevant content, leads, and insights for sales teams.

Content & Channel Activation

• Lead the development and deployment of campaign assets such as landing pages, emails, webinars, whitepapers, case studies, and digital ads.
• Ensure campaigns effectively drive customers into Twist’s web ecosystem, increasing engagement and progression through the funnel.
• Maintain message consistency across all strategic channels. Performance Measurement & Optimization 
• Define campaign KPIs and success metrics in partnership with marketing operations and digital teams.
• Analyze campaign performance, pipeline impact, and customer engagement data to inform optimization.
• Continuously test, learn, and improve campaign effectiveness based on insights and data.

Required Qualifications 

• Bachelor’s degree in Marketing, Life Sciences, or a related field.
• 5+ years of experience in B2B marketing, campaign management, or demand generation, preferably in life sciences, genomics, or biotechnology.
• Hands-on experience managing multi-channel marketing campaigns.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Experience working cross-functionally with product marketing, digital teams, and regional stakeholders.
• Data-driven mindset with experience measuring and optimizing campaign performance.

Preferred Qualifications

• Familiarity with Next-Generation Sequencing (NGS) markets, products, or customers.
• Experience supporting commercial or sales enablement initiatives.
• Working knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce).
• Experience marketing technical or complex scientific products.

What Success Looks Like

• High-impact, well-executed campaigns that increase awareness and adoption of Twist’s NGS solutions.
• Strong alignment across regions, channels, and teams with consistent messaging.
• Measurable contribution to pipeline growth and customer engagement.
• Trusted partnership with product marketing, digital, and sales teams.