Marketing Campaign Manager - SLED
TCP is committed to cultivating a diverse and inclusive team. However, we are not able to sponsor visas for this role.
About TCP (TimeClock Plus):
For more than 30 years, TCP has helped organizations engage their people by providing flexible, mobile timekeeping and workforce management solutions. Trusted by tens of thousands of customers and millions of users, TCP delivers best-in-class technology and personalized support to organizations of all sizes in the public and private sector to meet their complex timekeeping, employee scheduling, leave management and other workforce needs. We recently embraced our new, refreshed brand which we feel fully embodies our commitment to innovation while also completing our first acquisition of Humanity, an industry-leading cloud-based scheduling platform. Growth is happening and our vision for a successful future is clear - We'd love for you to join us on this journey! For more information on TCP, visit www.tcpsoftware.com or follow us on LinkedIn or Facebook.
About the Role
We’re looking for a results-driven Marketing Campaign Manager to lead paid and performance marketing programs that drive demand and pipeline across our state/local governments, higher-ed, and K-12 (SLED) market segments and verticals. This role is central to our 2026 go-to-market strategy, combining creativity, analytical rigor, and hands-on execution across digital channels.
You’ll own the strategy and execution of paid media campaigns — spanning PPC, display, paid social, and PPL programs — and work closely with product marketing, sales, and marketing operations to optimize performance throughout the funnel. This is a highly visible, high-impact role for a marketer who thrives on measurable results and knows how to turn data into action.
What You’ll Be Doing
- Plan, execute, and optimize integrated demand generation campaigns across Google Ads, LinkedIn, display networks, and other paid channels.
- Own campaign strategy for assigned SLED verticals, aligning messaging and targeting ICPs, buyer personas, and stages of the funnel.
- Collaborate cross-functionally with product marketing, creative, content, and marketing ops to ensure campaigns are on-brand, well-segmented, and fully optimized for lead capture and conversion.
- Leverage Salesforce and marketing automation platforms to track campaign performance, pipeline contribution, and ROI.
- Manage budgets and forecasts, ensuring efficient spending across channels and continuous improvement of cost per lead and cost per opportunity.
- Experiment with new platforms and tactics (e.g., intent data, ABM platforms, syndication, social) to reach and convert high-value audiences.
- Partner with sales and BDR teams to ensure strong lead follow-up, closed-loop reporting, and alignment on lead quality.
How Your Success Will Be Measured
- Pipeline contribution – Marketing-sourced and influenced pipeline across assigned verticals and segments.
- Efficiency metrics – Cost per MQL, cost per opportunity, and ROI on paid programs.
- Funnel performance – Conversion rates across campaign touchpoints (impressions → clicks → MQLs → SQLs → opportunities).
- Engagement metrics – CTR, lead quality, and audience engagement on paid channels.
- Execution excellence – On-time campaign launches, budget adherence, and collaboration effectiveness
Requirements
- 4–7 years of experience in B2B demand generation or paid media campaign management, ideally in SaaS or technology.
- Proven success managing Google Ads, LinkedIn Ads, and other paid digital channels to drive pipeline and revenue.
- Hands-on experience with Salesforce, Marketo or HubSpot, and familiarity with ABM platforms (Demandbase, 6sense, or similar).
- Strong understanding of B2B buyer journeys, funnel metrics, and campaign attribution.
- Experience marketing to state/local governments, higher-ed, and K-12 or familiarity with these verticals is preferred but not required
- Analytical mindset with experience building performance dashboards and optimizing campaigns based on data. You should be proficient in Excel and Google Analytics — experience with Looker Data Studio is a plus.
- Excellent communication and project management skills with the ability to manage multiple campaigns simultaneously.
- Collaborative, resourceful, and proactive — comfortable owning results from strategy through execution.
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
- Travel, no more than 10%
Benefits
- Competitive salary plus uncapped commission
- 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
- 8 hours to volunteer and impact the community
- Comprehensive benefits (Health/Dental/Vision/ 401K)
- The work/life set up you need to be successful.
- Employee Choice Benefit