Marketing Lead - Gut Clinic

Job Title: Marketing Lead

Location: New Delhi | Employment Type: Full-Time (On-Site)

About Gut Clinic

At Gut Clinic, we’re reimagining how India experiences gastro and liver care. Founded by leading Gastroenterologists and healthcare professionals, our mission is to bring high-quality, ethical, and patient-centred digestive care closer to home. From our first centre in East Delhi to our upcoming flagship centre in South Delhi, we’re building a network that unites clinical excellence, advanced diagnostics, procedures, and nutrition under one roof.

Role Overview

We are looking for an entrepreneurial, "full-stack" marketer to be our first marketing hire. This is not a role for a pure strategist or a manager of agencies; it is a role for a builder. Initially, you will own the strategy, but more importantly, you will own the execution. For the right candidate, this is a clear and direct track to a CMO role. We are looking for someone who wants to earn that title by proving they can build our brand and patient acquisition engine from the ground up.

You will work closely with the CEO & Founders’ Office to shape our brand narrative and drive our growth.

Key Responsibilities

● End-to-End Marketing Ownership:
○ Design, own, and execute the complete marketing strategy to drive patient acquisition and establish Gut Clinic as a trusted leader in digestive health
○ Define, track, and own all marketing KPIs, reporting directly to the founding team on what’s working, what isn't, and how you are course-correcting
○ Own and manage the marketing budget, allocating resources effectively across all channels, vendors, and future hires

● Hyperlocal Growth & Brand Activation:
○ Lead the development and execution of on-the-ground marketing initiatives. Responsibilities include managing local activation events (e.g., health camps, RWA events), developing marketing collateral, and building local partnerships to drive patient footfall.

● Digital Execution & Vendor Management:
○ Direct and manage our external marketing agency, setting clear goals and holding them accountable for performance on PPC, SEO, and social media
○ Be hands-on enough to jump into Meta Ads Manager, Google Business Suite, or Canva to make real-time tweaks and lead by example

● Brand, Content & Trust:
○ Direct our overall brand strategy, ensuring a consistent, patient-first narrative across all touchpoints
○ Translate clinical expertise into human content; this means interviewing our doctors to create trustworthy patient education videos, social media content, and SEO-rich blogs
○ Lead our online reputation strategy by highlighting patient stories and managing our presence on Google

● Customer Insight & CRM:
○ Be obsessed with the voice of the customer. Spend time at the clinics and talk to patients to understand their needs, then use those insights to shape our messaging
○ Build and implement foundational CRM loops (e.g., WhatsApp, Email) to ensure we engage with our patients effectively beyond their first visit

Requirements

Qualifications & Requirements

● Experience: 5-8years of marketing experience, with a proven track record of building B2C brands, ideally in a high-growth startup, healthcare, or wellness environment.

● Expertise: Demonstrable experience across digital marketing (SEO, PPC, Social Media), content strategy, and creative development. Experience with influencer and offline marketing is a plus.

● Strategic & Scrappy: You are a growth-oriented marketer who is both a strategist and a doer. You have the range to direct brand vision while also getting your hands dirty with execution - whether that's optimising a Google Ad campaign, designing a flyer, or setting up an event standee yourself.

● Clear & Trustworthy Communication: You have an exceptional ability to both collaborate effectively with doctors and leaders, and to write clear, factual copy that builds patient trust. Your skill lies in translating clinical expertise into a voice that is respected, not sales-driven.

Benefits

Why Join Gut Clinic

● Build from the Ground Up: You will have the autonomy to build the strategy, team, and brand voice for a category-defining healthcare company.

● Accelerated Growth & Leadership: We are on a fast track to becoming India's largest and most trusted digestive health platform, backed by a clear vision and strong funding. As an early leader, your growth will be directly tied to the company's success, with significant opportunities for increased responsibility.

● Make a Real Impact: Our mission is to fix India's fragmented and reactive GI care system. Your work will directly connect patients with the care they need, build trust in our clinical expertise, and play a vital role in improving healthcare outcomes for millions.

● Join a Purpose-Driven Team: You'll work alongside a passionate and high-calibre team of doctors, entrepreneurs, and operators (with backgrounds from McKinsey, Max Healthcare, and NID) who are committed to building a patient-first institution that restores trust and empathy in healthcare.

● Exceptional Rewards: We offer competitive compensation and the opportunity for significant wealth creation through Employee Stock Ownership Plans (ESOPs) as we scale.

Join the Movement

We are building a scalable system to solve a clear problem: the lack of trust, empathy, and excellence in today's healthcare ecosystem. We are looking for purpose-driven individuals to help set a new benchmark for outpatient medicine in India. If this mission aligns with your professional goals, we encourage you to apply.