Marketing Manager - 6-9 Month Assignment

Appzen London 48 days ago

marketing

AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses. To learn more, visit us at www.appzen.com.

We're seeking an experienced Marketing Manager to join our team on a 6-9 month assignment. This role will be instrumental in driving our B2B SaaS marketing initiatives, with a particular focus on field marketing activities while managing broader marketing responsibilities. The position involves occasional regional travel within the EMEA region to support events and customer engagements.

Key Responsibilities:

Develop and execute integrated marketing campaigns across digital and traditional channels, with a strong emphasis on field marketing events and programs

Plan and manage industry events, roadshows, and customer meetups to drive brand awareness and lead generation

Create, localize and manage product marketing assets, including sales enablement materials, product collateral, and customer-facing documentation

Design, execute, and measure multi-channel marketing campaigns aligned with business objectives

Plan, coordinate, and host webinars, including content development, speaker management, and follow-up activities

Collaborate with sales teams to create effective account-based marketing strategies

Oversee marketing content development, including case studies, whitepapers, and promotional materials

Manage and optimize digital marketing channels, including email campaigns and social media

Track, analyze and report marketing metrics to measure campaign effectiveness and ROI

Work closely with product teams to develop compelling messaging and positioning

Travel to regional events and customer sites as needed (approximately 1-2 days per month)

Required Qualifications:

Mid-level B2B marketing experience, with a focus on SaaS industry

Proven track record in field marketing and event management

Experience in product marketing and campaign development

Strong understanding of digital marketing channels and best practices

Experience in developing and executing integrated marketing campaigns

Demonstrated ability in webinar management and execution

Excellent project management and organizational skills

Outstanding communication and interpersonal abilities

Bachelor's degree in Marketing, Business, or related field

Ability and willingness to travel within the UK

Preferred Qualifications:

Experience with marketing automation platforms and CRM systems

Knowledge of marketing analytics tools and data-driven decision making

Previous experience in a SaaS company

Understanding of account-based marketing strategies

Experience with webinar platforms and virtual event management

Work Schedule:

20-32 hours per week

Two days per week in London office (required), two days remote

Additional remote work as needed

Flexibility to occasionally attend evening events

Travel requirements: Regional UK travel approximately 1-2 days per month

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

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