Marketing Manager

Staffbase is looking for a high-growth Marketing Manager to play a defining role in scaling our Americas (NA & LATAM) regions. We aren’t looking for a "marketing manager" in the traditional sense; we need a Regional Growth Architect who can drive growth in our core engine, while defining new frontiers. 

You are a high-velocity executioner who can jump into any digital or campaign marketing activation and run with it. From building lists to launching multi-channel campaigns, you pair marketing execution and strategy to drive results. Alongside driving growth in our core engine, you will have strategic ownership of two critical expansion frontiers: the "0 to 1" journey of our LATAM market and the evolution of our Partner Marketing strategy. This is a "Player-Coach" role where you will work with leadership to set the vision, while also executing campaigns, managing translations, and building the network.

Important: This is a hybrid role. Core in-office days in our NYC (Tribeca) co-working space are Tuesdays-Thursdays, and it is expected that team members will be in the office at least 2 days per week during core days.

What you’ll be doing

• Americas Acceleration

  • You are the key counterpart to sales leadership and "pipeline czar" of your aligned segment, working with the sales team to ensure we meet the pipeline goals required to hit revenue targets. This role doesn’t “do marketing activity”; it delivers business value.  
  • Be endlessly curious, diving deep to understand our product, our market, and our buyer in order to execute strategically.
  • Convert global campaigns into relevant, value-led regional accelerators of pipeline. This role is for a proactive, results-obsessed marketer who knows how to activate data to win market share. 
  • Design and execute 1:1 and 1:few ABM plays for "Must-Win" accounts, utilizing personalized content and our "Power Stack" (6sense, Clay, Gong, Salesforce) to identify intent and drive pipeline in key segments. 
  • Serve as the connective tissue between regional sales managers, SDRs, and corporate growth functions—translating global strategy into local action and delivering best-in-class service to internal partners. 
  • Leverage intent signals (6sense/Demandbase) to identify accounts in an active buying cycle, deploying rapid-response campaigns to capture interest before the competition.
  • Ensure synergy with Sales and SDRs, owning end-to-end pipeline generation and ensuring 100% follow-up on campaign leads and alignment to outbound messaging.

• LATAM Expansion

  • Partner with our Head of LATAM Region to deliver the emerging marketing efforts in LATAM, adapting global and North American campaigns to resonate with the specific cultural and business nuances of LATAM.
  • Dive deep into the market, working with sales leadership to align on product market fit, key messages, and marketing strategies. 
  • Work on strategy, and own the execution. You will own the localized social media presence, build regional target lists and key plays, and lead the end-to-end execution of digital events. 
  • Execute Spanish translations and cultural adaptations to ensure our message resonates in-market.

• Partner Marketing Evolution

  • Partner with our Head of Partnerships and Partner Manager to design and deliver a partner marketing strategy for the Americas (NA + LATAM)
  • Move from tactical support to strategic growth, identifying which partners can drive the most regional leverage.
  • Execute the high-touch "Partner-Plays": getting partners on stages, co-hosting VIP dinners, and building co-branded digital content that actually converts.

What you need to be successful

• 5+ years of B2B marketing experience in high-growth tech. You know how to thrive with limited direction.
• A hands-on individual contributor who can build from 0 to 1 and adapt to changing priorities.
• Deep expertise with 6sense/Demandbase, Clay, HubSpot, Salesforce, and Gong.
• Professional fluency in Spanish is required to lead our LATAM expansion.
• Ability to focus on high-impact revenue drivers rather than "busy work."
• Exceptional presentation skills and the ability to build trust across Sales and Marketing leadership.
• Bachelor’s degree in Marketing, Business, or a related field.

What you'll get

• Competitive Compensation - we offer attractive salary packages, including LTIP (unit-based Long Term Incentive Plan)
• Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608
• Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
• Support - we’re offering a 401(k) plan with company match and health plans, including dental & vision as well as competitive Paid Parental Leave to support new parents
• Volunteer Day - you’ll get one day off per year for supporting a social project

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in New York City. Actual salaries will vary and may be above or below the range based on various factors, including but not limited to location, experience, and performance. The range listed is just one component of Staffbase's total compensation package for employees. Pay Range: $90,000 - $106,000 base salary per year. Other rewards may include commissions and program-specific awards. In addition, Staffbase provides a variety of benefits to employees, including health insurance coverage, equity, paid parental leave, an employee growth budget, life and disability insurance, a retirement savings plan, wellness days, paid holidays, and paid time off (PTO).

#LI-AC1