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The Marketing Manager - India role at Saviynt is an on-site position located in Bengaluru.

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Marketing Manager - India

SaviyntBengaluru1d ago

Saviynt's AI-powered identity platform manages and governs human and non-human access to all of an organization's applications, data, and business processes. Customers trust Saviynt to safeguard their digital assets, drive operational efficiency, and reduce compliance costs. Built for the AI age, Saviynt is today helping organizations safely accelerate their deployment and usage of AI. Saviynt is recognized as the leader in identity security, with solutions that protect and empower the world’s leading brands, Fortune 500 companies and government institutions. For more information, please visit www.saviynt.com.

We are looking for a high-impact India Marketing Manager to own and scale our marketing strategy across the Indian market. This role is responsible for driving brand awareness, demand generation, and revenue growth by developing localized marketing strategies that resonate with Indian consumers and business audiences.

You will act as the voice of the Indian market within the global marketing team, partnering closely with sales, product, and regional leadership to accelerate growth.

WHAT YOU WILL BE DOING

Market Strategy & Execution

Own the end-to-end marketing strategy for India aligned with global objectives

Develop localized go-to-market plans for product launches, campaigns, and promotions

Identify key customer segments, regional nuances, and growth opportunities

Demand Generation & Growth:

Drive pipeline and revenue growth through integrated marketing campaigns (digital, content, events, partnerships)

Partner closely with Sales to support lead generation, enablement, and account-based initiatives

Optimize marketing funnels using data, experimentation, and performance insights

Brand & Positioning

Strengthen brand presence and consistency across all India-facing channels

Localize global messaging to reflect cultural, linguistic, and market-specific insights

Digital & Performance Marketing

Oversee paid media, SEO/SEM, social, email, and website localization strategies

Track, analyze, and report on campaign performance and ROI

Manage marketing budgets effectively and prioritize high-impact initiatives

Cross-Functional Leadership

Collaborate with global marketing, product, and regional stakeholders

Work with external agencies, vendors, and partners in India

Serve as the India market expert internally, sharing insights and recommendations

WHAT YOU BRING

7–10+ years of experience in B2B or B2C marketing, with significant experience in the Indian market

Proven track record of driving growth, demand generation, or brand scale in India

Strong understanding of India’s digital ecosystem, consumer behavior, and regional diversity

Experience working with global teams and adapting global strategies locally

Analytical mindset with comfort using data to guide decisions

Experience in SaaS, technology, fintech, consumer internet, or high-growth companies

Prior ownership of regional or country-level marketing strategy

Experience managing agencies or leading small teams

MBA or equivalent advanced degree (preferred but not required)

If required for this role, you will:

- Complete security & privacy literacy and awareness training during onboarding and annually thereafter

- Review (initially and annually thereafter), understand, and adhere to Information Security/Privacy Policies and Procedures such as (but not limited to):

> Data Classification, Retention & Handling Policy

> Incident Response Policy/Procedures

> Business Continuity/Disaster Recovery Policy/Procedures

> Mobile Device Policy

> Account Management Policy

> Access Control Policy

> Personnel Security Policy

> Privacy Policy

Saviynt is an amazing place to work. We are a high-growth, Platform as a Service company focused on Identity Authority to power and protect the world at work. You will experience tremendous growth and learning opportunities through challenging yet rewarding work which directly impacts our customers, all within a welcoming and positive work environment. If you're resilient and enjoy working in a dynamic environment you belong with us!

Saviynt is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Marketing Manager - India

WHAT YOU WILL BE DOING

WHAT YOU BRING

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