Marketing Manager

Masters India IT Solutions Private Limited is seeking a dynamic and result-oriented Marketing Manager with end-to-end (360-degree) marketing experience to drive brand growth, demand generation, and product visibility. The role requires strong exposure across digital, content, demand generation, brand, and partner marketing, with a data-driven and execution-focused mindset.

*Key Responsibilities*
* Marketing Strategy & Planning
* Develop and execute integrated marketing strategies aligned with business and revenue objectives.
* Own annual marketing plans, budgets, and campaign calendars.
* Drive brand positioning and messaging across all channels.
* Digital Marketing & Performance
* Lead digital marketing initiatives including SEO, SEM, paid media (Google & LinkedIn), email marketing, and marketing automation.
* Optimize website, landing pages, and conversion funnels.
* Track and improve key metrics such as CAC, CPL, ROI, and conversion rates.
* Demand Generation & Campaign Management
* Plan and execute multi-channel demand generation campaigns across digital, email, webinars, events, and partner channels.
* Manage lead nurturing journeys and CRM/marketing automation workflows.
* Product & SaaS Marketing
* Partner with Product and Compliance teams on GTM strategies, feature launches, and regulatory updates.
* Support enterprise sales cycles with targeted campaigns.
* Content, Brand & Communication
* Oversee creation of content assets including blogs, whitepapers, case studies, newsletters, videos, and thought leadership.
* Ensure consistent brand voice and visual identity across all touchpoints.
* Manage PR, partner marketing initiatives, and industry presence.
* Team, Vendor & Stakeholder Management
* Collaborate cross-functionally with Sales, Product, Partnerships, Compliance, and Leadership teams.
* Analytics & Reporting
* Measure, analyze, and report on marketing performance using SaaS metrics and dashboards.
* Provide insights and recommendations to improve campaign effectiveness and ROI.

*Key Skills & Competencies*
* Proven experience in 360-degree marketing within a B2B SaaS environment.
* Strong hands-on expertise in Digital Marketing.
* Solid understanding of SaaS funnels, attribution models, and enterprise buying journeys.
* Excellent communication, project management, and stakeholder management skills.
* Analytical mindset with the ability to translate data into actionable strategies.

Qualifications

Bachelor’s degree in Marketing, Business, or a related field.
5–8 years of experience in Marketing roles, preferably in B2B SaaS.
Experience in fintech, compliance, ERP, or enterprise software is a strong plus.
Prior exposure to enterprise customers preferred.

About the Company

Masters India IT Solutions is a growing FinTech SaaS firm, serving over 1500+ enterprises. We are proud to be Great Place To Work – Certified™, reflecting our commitment to building a positive, growth-oriented workplace culture.
Masters India is one of the biggest GST Suvidha Providers (GSP) appointed by the Goods and Services Tax Network (GSTN) of Government of India since 2017. Our mission is to build intuitive software solutions that simplify complex challenges faced by businesses across industries. We are fulfilling this mission by offering tax and financial automation products to enterprises.

Masters India IT Solutions is part of the 45-year-old Masters India Group, which has a diversified presence across Manufacturing, Healthcare, Hospitality, and IT, with an aggregate turnover of INR 1000+ Crores.