Marketing Manager, Partnerships
$90k - $130k USD
PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.
We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through Hollywood Casino, theScore Bet Sportsbook, or theScore media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.
When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.
With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.
About the Role & Team
The Partnerships Manager is a key role within the Performance Marketing team and will be responsible for defining and executing the affiliate and programmatic partnership strategy across all product verticals. This role will own partner performance, innovation, and growth, ensuring partnerships remain a scalable, efficient, and brand-aligned acquisition channel.
You will act as the primary point of ownership for partner relationships, performance optimization, and strategic expansion, while also ensuring strong alignment between partnerships, internal campaigns, and creative execution.
This role will initially operate as a highly autonomous individual contributor and will evolve into a people management role as the in-house team scales.
About the Work
- Lead the development and execution of the affiliate and programmatic partnership strategy.
- Own partner acquisition, onboarding, optimization, and retention.
- Identify, evaluate, and scale new partnership opportunities.
- Ensure alignment between performance marketing initiatives and internal campaigns.
- Act as the primary bridge between partnerships and creative teams, leading creative integration and alignment.
- Develop creative briefs, content strategies, and testing frameworks for partners.
- Monitor partner performance, identifying optimization opportunities and growth levers.
- Own forecasting, pacing, and performance reporting for the channel.
- Establish KPIs, dashboards, and reporting frameworks in collaboration with analytics.
- Monitor competitive activity and partnership trends, translating insights into innovation.
- Build scalable processes, documentation, and playbooks.
- Prepare the channel for future scale, including eventual team leadership.
About You
- Bachelor’s degree
- 5+ years of experience in affiliate marketing, partnerships, or performance marketing.
- Strong understanding of CPA, rev-share, hybrid models, and performance-based partnerships.
- Proven ability to manage and grow external relationships.
- Highly analytical, with a strong performance and optimization mindset.
- Comfortable operating both strategically and hands-on.
- Strong cross-functional collaborator, especially with creative and campaign teams.
- Adaptable and able to thrive in a fast-moving environment.
- Innovative thinker who looks beyond the immediate competitive set.
- Experience in regulated industries, gaming, or high-growth environments is a plus.
- Prior people management experience not required but highly valued.
- Must be Canada-based; fully remote eligible.
What We Offer
- Competitive compensation package.
- Comprehensive Benefits package.
- Fun, relaxed work environment.
- Education and conference reimbursements
#LI-REMOTE
Salary Range
$90,000—$130,000 CAD
Penn Interactive is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.Base pay is one part of the Total Rewards that Penn Interactive provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Penn Interactive provides best-in-class benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.