Marketing Manager: Rocky Mountain Region
Overview
Nira Medical is a national partnership of physician-led, patient-centered independent practices committed to driving the future of neurological care. Nira's mission is to enable clinicians to provide access to life-changing treatments.
Our team of board-certified neurologists, nurse practitioners, nurses, and researchers work collaboratively to deliver innovative, personalized care. Patients trust us for our expertise and consistent delivery of high-quality, comprehensive treatment in a welcoming and professional environment.
Provider Relations & Marketing Manager
The Provider Relations & Marketing Manager is responsible for executing marketing strategies to drive referrals and ensure that prospective patients are successfully converted into scheduled appointments. This role requires a proactive approach to physician outreach, community engagement, in-office referral processing, and digital marketing to grow the patient base. The Marketing Manager will work closely with providers, administrative staff, and external partners to support practices in Utah and Colorado.
Responsible To:
General Manager
Education/Experience:
High School Diploma or equivalent (GED) required, Bachelor degree or equivalent preferred
Strong interpersonal, communication, and organizational skills required
3+ years of prior sales experience required
Prior physician office and neurology experience highly preferred
Proficiency in digital marketing, social media management, and CRM tools preferred
Ability to multitask, analyze data, and develop marketing strategies
MAJOR RESPONSIBILITIES
Develops and executes marketing initiatives to increase patient referrals and appointment conversion rates
Builds and maintains relationships with referring providers, including primary care and specialty physicians, through regular outreach and engagement efforts
Identifies new referral sources and opportunities for practice growth through data analysis and market research
Plans and coordinates community outreach events, physician networking opportunities, and educational seminars to promote the practice
Manages digital marketing efforts, including website updates, social media content, and patient reviews responses
Identifies and resolves barriers to scheduling, such as insurance issues, provider availability, and patient concerns, to improve referral conversion rates
Tracks and analyzes referral trends to identify opportunities for process improvement and enhance marketing and outreach strategies
Performs other duties as required