Marketing Manager, Search
$90k - $130k USD
PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.
We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through Hollywood Casino, theScore Bet Sportsbook, or theScore media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.
When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.
With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.
About the Role & Team
The Search Manager is a key role within the Performance Marketing team and will be responsible for defining and executing the end-to-end paid search strategy across all product verticals. This role will own search performance, innovation, and execution, while partnering closely with creative, analytics, and other performance channel teams to support priority initiatives and drive growth.
You will be accountable for scaling acquisition efficiently, improving intent capture, and ensuring that search remains a high-performing, insight-driven growth channel. You are deeply data-focused, with a strong understanding of how to balance performance, experimentation, and long-term brand value.
This role will initially operate as a highly autonomous individual contributor and will evolve into a people management role as the in-house team scales.
About the Work
- Own and lead the global search strategy across all relevant platforms (e.g., Google, Bing, Apple Search Ads), ensuring alignment with broader performance and brand objectives.
- Drive full-funnel search performance, from acquisition through retention and reactivation.
- Manage day-to-day execution, optimization, and testing across campaigns, keywords, and ad formats.
- Develop and implement a robust testing and learning roadmap to continuously improve efficiency, scale, and conversion rates.
- Partner closely with the creative team to brief, test, and iterate ad creative and landing page experiences.
- Support priority internal campaigns, product launches, and seasonal initiatives with tailored search strategies.
- Build and maintain scalable campaign structures, automation frameworks, and best practices.
- Own forecasting, budget pacing, and performance reporting.
- Work with analytics teams to define KPIs, develop dashboards, and surface actionable insights.
- Monitor competitive activity and industry trends, translating learnings into platform and creative innovation.
- Prepare the channel for future scale, including documentation, process building, and eventual team leadership.
About You
- Bachelor’s degree
- 5+ years of experience in paid search marketing and performance marketing.
- Proven ability to operate both strategically and hands-on in fast-moving environments.
- Deep expertise in paid search platforms, bid strategies, automation, and attribution models.
- Strong analytical skills with the ability to translate data into clear action.
- Experience collaborating closely with creative, product, and analytics partners.
- Comfortable managing multiple priorities and shifting business needs.
- Innovative mindset, with a passion for testing and experimentation.
- Experience with app campaigns highly desired
- Experience in regulated industries, gaming, or high-growth environments is a plus.
- Prior people management experience not required but highly valued.
- Must be Canada-based; fully remote eligible.
What We Offer
- Competitive compensation package.
- Comprehensive Benefits package.
- Fun, relaxed work environment.
- Education and conference reimbursements
#LI-REMOTE
Salary Range
$90,000—$130,000 CAD
Penn Interactive is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.Base pay is one part of the Total Rewards that Penn Interactive provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Penn Interactive provides best-in-class benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.