Marketing Manager, Social
$90k - $130k USD
PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.
We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through Hollywood Casino, theScore Bet Sportsbook, or theScore media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.
When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.
With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.
About the Role & Team
The Social Manager is a key member of the Performance Marketing team and is responsible for defining and executing the paid social strategy across all product verticals. This role will own channel performance, innovation, and execution, ensuring social remains a scalable, efficient, and insight-led acquisition engine.
You will be responsible for turning audience insights into performance-driving strategies, partnering closely with creative to build best-in-class social-first experiences, and supporting priority internal campaigns. You are highly analytical, deeply curious, and comfortable operating at the intersection of data and creativity.
This role will begin as a highly autonomous individual contributor and will evolve into a people management role as the team scales.
About the Work
- Lead the development and execution of the paid social strategy across platforms such as Meta, TikTok, Snapchat, Reddit, and emerging channels.
- Own full-funnel social performance, from prospecting through retargeting and reactivation.
- Drive creative testing frameworks in partnership with the creative team, including formats, messaging, hooks, and storytelling approaches.
- Support priority internal campaigns, product launches, and seasonal moments with bespoke social strategies.
- Build and manage scalable campaign structures, automation, and best practices.
- Own forecasting, budget management, and performance pacing.
- Partner with analytics to define channel KPIs, build dashboards, and generate insights.
- Establish and maintain a robust test-and-learn environment to drive continuous improvement.
- Monitor platform updates, competitive activity, and cultural trends to inform innovation.
- Develop playbooks, documentation, and processes to support future team growth.
- Prepare the channel for scale, including eventual people leadership.
About You
- Bachelor’s degree
- 5+ years of experience in paid social and performance marketing.
- Deep understanding of platform algorithms, bidding strategies, and creative best practices.
- Strong analytical and problem-solving skills.
- Comfortable working both strategically and in hands-on execution.
- Strong collaborator, particularly with creative and analytics teams.
- Highly adaptable and able to thrive in a fast-paced environment.
- Innovative thinker who looks beyond the competitive set for inspiration.
- Experience with app campaigns highly desired
- Experience in regulated industries, gaming, or high-growth environments is a plus.
- Prior people management experience not required but highly valued.
- Must be Canada-based; fully remote eligible.
What We Offer
- Competitive compensation package.
- Comprehensive Benefits package.
- Fun, relaxed work environment.
- Education and conference reimbursements
#LI-REMOTE
Salary Range
$90,000—$130,000 CAD
Penn Interactive is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.Base pay is one part of the Total Rewards that Penn Interactive provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Penn Interactive provides best-in-class benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.