Marketing Operations Lead - Healthcare Platform #0610

Our client, a rapidly scaling telehealth platform, is hiring a Marketing Operations Lead to run the operational engine behind marketing. This role ensures campaigns, agency partners, systems, and workflows operate smoothly, consistently, and at scale within a high-volume, consumer-facing digital health environment.

This is not a growth strategy or demand generation position. Instead, it’s the leader who makes marketing execution work—removing friction, strengthening process, and turning strategy into dependable, repeatable delivery. It’s an ideal opportunity for someone who enjoys fast-paced, consumer-driven organizations and thrives on bringing order and reliability to marketing operations.

Key Responsibilities

Process, SOPs & Quality Control: Establish and uphold standard operating procedures across marketing execution. Identify inefficiencies, reduce rework, and continuously improve how the team operates.

Marketing Systems & Tooling: Lead ownership of the marketing technology stack and integrations. Ensure tools are correctly configured, data flows are accurate, and the team is equipped to execute. Drive QA across campaigns, landing pages, and patient acquisition funnels.

Agency Management & Orchestration: Act as the primary operational contact for external agencies. Oversee timelines, deliverables, and performance accountability to ensure partners are aligned, well-briefed, and meeting expectations.

Launch & Experiment Readiness: Ensure operational preparedness for marketing launches, new service rollouts, and growth experiments. Coordinate cross-functional dependencies so details don’t slip and launches stay on track.

Marketing Execution & Workflow Ownership: Own end-to-end execution workflows—moving campaigns from brief to launch on time and with high accuracy. Build and maintain operating cadences, checklists, and handoff processes that keep marketing running efficiently in a high-volume D2C setting.

Requirements

• Experience building and improving SOPs, workflows, and cross-functional processes in a fast-paced environment
• Proven background in marketing operations, campaign operations, or a similar execution-focused marketing leadership role
• Hands-on experience managing external agencies and holding them accountable for timelines, deliverables, and performance
• Track record of owning end-to-end marketing workflows and delivering campaigns on time and to a high standard
• Strong working knowledge of marketing technology platforms (e.g., CRM, marketing automation, project management tools, analytics platforms)
• Experience working within organizations during periods of rapid growth or scaling

Preferred Qualifications

• Experience establishing marketing operations infrastructure in environments where it previously didn’t exist
• Familiarity with regulatory considerations that impact healthcare marketing (e.g., HIPAA-compliant communications, advertising guidelines)
• Experience in telehealth, digital health, healthtech, or a related D2C healthcare setting
• Background working with lean marketing teams where ownership and resourcefulness are critical
• Experience with QA processes for digital campaigns, landing pages, and conversion funnels

Benefits

• Annual Salary: $110,000 – $165,000 USD annually, commensurate with experience
• Medical Insurance
• 401(k)
• PTO

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