Marketing Operations Specialist
Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!
About This Role
We are a team of passionate people focused on making the world accessible through education. We’re seeking a Marketing Operations Specialist to join our Central Marketing team and take ownership of maintaining marketing systems and internal operations. This role supports campaign tracking, asset organization, budget documentation, and cross-functional coordination.
You will ensure that our marketing infrastructure remains up-to-date, well-organized, and aligned with team needs—enabling faster execution and greater visibility across the organization.
What You Will Be Doing
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Marketing Systems & Data Maintenance
- Maintain Airtable bases, Notion trackers, and Google Drive folders used by the marketing team.
- Ensure asset repositories are updated with final designs, decks, and campaign content.
- Keep inventory logs current, including branded materials, swag, and printed items.
- Record campaign budgets and actual spend, tagging finance documentation accurately.
- Support campaign reporting by updating dashboards and providing clean, tagged data.
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Workflow & Project Coordination
- Manage campaign forms (e.g., registrations, surveys, feedback), ensuring accurate links and formatting.
- Monitor shared checklists and trackers to ensure timelines and deliverables stay on track.
- Document operational processes and SOPs to support team-wide clarity and onboarding.
- Coordinate with internal teams (marketing, design, finance, sales,) to gather inputs and maintain workflow consistency.
About You
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Qualifications
- Bachelor’s degree in Marketing, Operations, Business, or a related field.
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Experience & Skills
- 1–3 years of experience in marketing operations, project coordination, or systems support.
- Skilled in Excel, Airtable, Notion, Microsoft 365, or similar tools.
- Strong organizational skills with exceptional attention to detail.
- Comfortable managing timelines, documentation, and structured data.
- Bonus: Experience using HubSpot.
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Qualities
- You are a process-driven problem solver.
- You work well behind the scenes to enable seamless execution.
- You are highly organized and proactive.
- You enjoy managing structured systems and documentation.
- You’re a collaborative team player with strong follow-through.