Marketing Operations Specialist
About Us
We are a leading global financial technology company transforming how the securities finance industry trades, settles, and analyzes data. Our award-winning Trading, Post-Trade, Data & Analytics, RegTech, and SaaS solutions power efficiency, transparency, and innovation for over 200 of the world’s top financial institutions. Every month, our platform supports over $2.4 trillion in executed transactions, a testament to our technology’s impact and reliability.
With offices across North America, UK&I, and APAC, we bring together diverse teams of technologists, data experts, and business professionals who thrive on solving complex challenges at scale. We are Great Place to Work Certified™ in the US, UK, Ireland, and India and have been recognized for Diversity & Inclusion excellence as well as for being the Best Post-Trade Service Provider and Best Market Data Provider Globally (Securities Finance Times Industry Excellence Awards, 2023).
Founded in 2001 by ten of the world’s leading financial institutions, we continue to shape the future of securities finance under the majority ownership of Welsh, Carson, Anderson & Stowe (WCAS) alongside founding shareholders and customers including Bank of America, Bank of New York, BlackRock, Goldman Sachs, Morgan Stanley, National Bank of Canada, State Street, UBS and Wells Fargo.
Join us and be part of a company where global impact, innovation, and collaboration define how we work and what we build.
About the role
We are looking for a Marketing Operations Specialist to join us in Bengaluru or Chandigarh. Our Marketing team supports EquiLend’s global growth by delivering data-driven campaigns and technology-enabled engagement strategies. In this role, you will manage the technical backbone of our demand generation and growth marketing programs, ensuring our campaigns run smoothly and effectively.
You will collaborate with colleagues across Marketing, Sales, Product, and Revenue Operations while owning and optimizing key platforms such as HubSpot, Outreach, WordPress, and Salesforce Account Engagement (Pardot). This role offers the opportunity to directly influence campaign performance, improve operational efficiency, and experiment with AI technologies to enhance marketing outcomes.
What you’ll do
- Maintain and update our WordPress website, ensuring content is accurate, pages are correctly formatted, and technical performance is strong.
- Troubleshoot technical issues, manage backend updates, and coordinate with both internal stakeholders and external vendors.
- Set up, manage, and optimize HubSpot campaigns, including workflows, segmentation, email campaigns, and performance reporting.
- Build and manage Outreach sequences to support scalable lead nurturing and sales engagement.
- Create and manage lead generation forms and landing pages in WordPress, HubSpot, and Pardot, ensuring seamless data capture and tracking.
- Collaborate with Salesforce admins to align lead funnel tracking with sales pipeline outcomes.
- Develop and maintain lead scoring, routing, tagging, and workflow automation strategies across HubSpot, Pardot, and Salesforce.
- Build dashboards and reports in Salesforce, HubSpot, and Power BI to monitor performance metrics such as MQLs, SQLs, pipeline contribution, and campaign ROI.
- Oversee integration and performance of the marketing tech stack, ensuring smooth configuration and data flow.
- Provide technical support to the wider marketing team, offering solutions that improve campaign execution and efficiency.
- Apply and experiment with AI tools to automate workflows, personalize campaigns, and enhance marketing operations.
What we’re looking for
- 4+ years of commercial experience in marketing operations, campaign execution, or a related role.
- Strong working knowledge of HubSpot, Outreach, and Salesforce Account Engagement (Pardot).
- Hands-on experience with WordPress, including both content management and backend maintenance.
- Familiarity with HTML, CSS, and JavaScript to support web and campaign needs.
- Proven ability to collaborate with marketing and sales teams in a technical operations capacity.
- Experience building dashboards and analyzing campaign performance in Salesforce, HubSpot, or Power BI.
- Demonstrated ability to improve workflows or processes, ideally through AI tools or automation.
- Strong attention to detail and a proactive, problem-solving approach.
- Effective communication skills with both technical and non-technical stakeholders.
- Curiosity and eagerness to adopt emerging marketing technologies
Benefits
- Variable Pay: Annual performance related variable pay award on top of your fixed CTC to reward your performance and contributions to the company’s success.
- Hybrid Working: Our hybrid work policy requires all employees to work from the office approximately 3 days per week (50 work from home days per 6 months annually).
- Generous Vacation Days Per Year: Take advantage of paid vacation days annually, plus public bank holidays.
- Family Health Insurance Coverage: Comprehensive health insurance coverage for you and your dependents available from your first day.
- Personal Accidental Injury Insurance: Feel secure with personal accidental injury insurance provided from the start of your employment.
- Annual Team Building Retreat: Participate in an annual team-building retreat at a new and exciting location each year
- Relocation Assistance: If you’re relocating from more than 40 miles away, we provide hotel accommodation and travel ticket reimbursement to help ensure a smooth transition.
Diversity & Inclusion
At EquiLend, we are committed to fostering an inclusive and diverse workplace where everyone is respected and valued. We believe that a variety of perspectives drives innovation and strengthens our success. If you require any reasonable accommodations during the interview process, please let us know - we’re here to support you.
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