Marketing Operations Specialist (Hubspot)
We are looking for a HubSpot-savvy Marketing Operations Specialist to design and execute automated marketing workflows, support outbound engagement, and manage digital touchpoints across platforms. This is a hands-on role that requires expertise in HubSpot marketing automation, strong communication skills, and the ability to contribute to lead nurturing and conversion efforts.
The ideal candidate will thrive in a fast-moving environment, is proactive with ideas, and knows how to translate business goals into effective marketing flows and campaigns.
Key Responsibilities
- Build and manage advanced workflows and email nurture campaigns within HubSpot
- Design and implement automated marketing sequences that move leads through the sales funnel
- Conduct strategic outbound calls to engage and qualify leads (not a full-day call role)
- Respond promptly and professionally to inbound social media messages and inquiries
- Track and optimize performance of workflows and campaigns for lead conversion
- Collaborate with internal stakeholders to align messaging and outreach strategies
- Assist in managing and maintaining a consistent social media presence to support brand awareness
- Maintain CRM data hygiene and segmentation strategies in HubSpot
Requirements
- 3+ years of experience in marketing operations, with a strong focus on HubSpot
- Proven ability to create and optimize complex HubSpot workflows and campaigns
- Excellent verbal and written English communication skills (C1 or higher)
- Comfortable making occasional outbound calls to prospects
- Experience responding to social media inquiries in a brand voice
- Understanding of lead nurturing, segmentation, and funnel optimization
- Strong organizational skills and attention to detail
- Self-starter who thrives in a remote, collaborative environment
Benefits
- We offer health insurance for contractors
- Holiday Extra Pay
- The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs.
- This is a 100% home-based position
- We prioritize the mental health of our team members and offer mental health days to support their well-being.
- In addition to the base salary, performance-based incentives are provided.
- There is an annual review and appraisal process in place.
- There are ample opportunities for professional growth and advancement within the company.