Marketing Operations Specialist/Lead
We are seeking a Marketing Operations Specialist/Lead with strong B2B experience to support marketing technology and operations initiatives. The role involves hands-on work across a variety of Martech platforms, optimizing marketing processes, and collaborating with cross-functional teams to ensure efficient campaign execution and data-driven decision-making. Key responsibilities include managing and fixing forms, conducting audits, building dashboards, setting up GTM/GA4, optimizing pipelines, and recommending Martech tools. The position requires direct collaboration with internal stakeholders and clients, including participating in discovery sessions and gathering requirements.
Key Responsibilities
- Manage and optimize marketing operations processes, including forms, lead flows, and pipeline efficiency.
- Conduct audits of existing Martech setups and recommend improvements.
- Configure, manage, and troubleshoot GTM, GA4, CRM platforms, Webflow, ETL tools, analytics, consent, and chat tools.
- Build and maintain dashboards to provide visibility into marketing performance.
- Recommend, evaluate, and implement Martech tools that support B2B marketing programs.
- Collaborate closely with project managers, developers, and marketers to align operations with campaign goals.
- Participate in client discovery calls and requirement-gathering sessions.
- Clearly communicate dependencies and the interconnectedness of marketing operations with other business functions.
Requirements
- 5–10 years of B2B marketing operations experience.
- SaaS industry experience (preferred).
- Client-facing or agency experience, with the ability to participate in client calls.
- Deep, hands-on expertise with top B2B Martech tools (GA4, GTM, CRM platforms, Webflow, ETL, analytics, consent management, chat tools).
- Strong analytical and problem-solving skills, with the ability to audit and optimize processes.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Ability to work independently in a fast-paced, hands-on environment.
- Availability to work from 7:00 am to 4:00 pm EST.
Benefits
- We offer health insurance for contractors
- Holiday Extra Pay
- The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs.
- This is a 100% home-based position
- We prioritize the mental health of our team members and offer mental health days to support their well-being.
- In addition to the base salary, performance-based incentives are provided.
- There is an annual review and appraisal process in place.
- There are ample opportunities for professional growth and advancement within the company.