Marketing Performance & Trading Manager
Who we are
We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.
We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.
Role Overview
We are looking for a highly analytical and commercially minded Manager, Marketing Analytics & Trading to drive the day-to-day performance of our acquisition business. This role acts as a critical bridge between Media, Finance, and Trading teams, responsible for proactively explaining performance trends, identifying growth opportunities, and highlighting both wins and problem areas in real-time.
The successful candidate will manage the pulse of our weekly trading, ensuring that our full-funnel media investments are delivering against business objectives. You will be expected to collaborate deeply with the media team to optimise spend and with the finance team to ensure alignment on targets and efficiency. While the focus is on day-to-day performance, you will leverage your analytical expertise to provide the "why" behind the numbers.
Key Responsibilities
- Acquisition Performance & Trading: Take ownership of the day-to-day monitoring of the acquisition business. Analyze performance across the core media funnel to identify drivers of short-term business value and long-term brand equity.
- Media Optimisation: Monitor the entire marketing funnel to drive total business growth. You will partner closely with the media team to optimise channel-level performance and provide the data-backed evidence to influence budgets - ensuring investment is steered toward the areas that maximise incremental sales.
- Stakeholder Collaboration: Work cross-functionally with the Media and Finance teams to provide a unified view of performance. Be the proactive voice that explains "what happened" and what it means for the rest of the week/month.
- Insights & Analysis: Identify current market trends, flag emerging problem areas, and surface new opportunities for growth or efficiency.
- Performance Storytelling: Translate complex data sets into clear, actionable updates for senior leadership. You will be responsible for highlighting wins and providing data-backed solutions for performance gaps.
- Measurement & Effectiveness: Utilise existing measurement frameworks (including MMM and attribution data) to support media planning and forecasting cycles.
- Infrastructure & Reporting: Partner with Data teams to ensure performance dashboards and reporting tools are accurate, automated, and fit for purpose.
Experience and Skills
- Experience: Experience in marketing analytics, performance trading, or commercial finance, ideally within a high-growth digital or e-commerce environment.
- Analytical Rigor: Exceptional ability to work with large data sets and extract meaningful insights. Advanced Excel/Google Sheets and SQL skills are essential.
- Marketing Funnel Knowledge: A strong understanding of full-funnel media performance and how different channels interact to drive customer acquisition.
- Media Expertise: Experience in marketing effectiveness, media analytics, or performance marketing. You must have a comprehensive understanding of how different channels drive sales both in the short & long-term.
- Communication: Proven ability to communicate performance trends effectively to stakeholders at various levels, moving beyond the "what" to the "so what."
- Technical Familiarity: Experience with BI tools (e.g., Tableau, Looker) and a solid understanding of digital marketing metrics (CAC, LTV, ROAS, etc.).
- Measurement Frameworks: Experience with or exposure to Marketing Mix Modelling (MMM) is highly preferred.
- Proactive Mindset: A self-starter who doesn't wait for a brief to identify a problem or an opportunity in the data.
#LI-Hybrid
Working Arrangements
The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.
AI usage for your application
We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
What we offer
Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.