Marketing Science Senior Analyst

Role Overview

This role is responsible for executing on the account and office-level vision and priorities within the organization.

The main output of the role is to lead Marketing Science deliverables across a broad range of initiatives.

Career development is typically provided by Marketing Science Leads, but may be adapted depending on the account or office location.

The nature of the role is that of an influencer, expected to understand Marketing Science at an intermediate level and lead project contribution requirements for client-facing deliverables.

Core Responsibilities

Analytical Leadership & Problem Solving

• Ability to solve complex problems independently while advancing workstreams and influencing the project team.

• Lead execution of Marketing Science deliverables across multiple initiatives.

Marketing Science Expertise

Experience with at least two of the following areas:

• Data architecture (ETL / data integration)

• Automated data ingestion and reporting

• Data science and statistical programming

• Testing and personalization

• Data visualization

• Website platform implementation

Insight Communication & Storytelling

• Ability to communicate business insights effectively to clients through logical, clear, and easy-to-understand narratives.

Stakeholder Management

• Ability to structure and lead status meetings.

• Ability to manage multiple deliverables simultaneously and transition seamlessly between them.

Business Development Support

• Contribute analytics content to pitch materials and RFPs.

Skills

Soft Skills

• Curiosity

• Critical thinking, especially to overcome analytical or project roadblocks

• Effective communication

Hard Skills

• Proficient understanding of:

  • Adobe Analytics

  • Google Analytics

  • Media tools

• Applied understanding of how to navigate analytical and technical challenges.

• Intermediate knowledge and working experience with agency technology platforms.

Key Activities

• Spearhead analytical workstreams and guide teams on delivery and project ownership requirements.

• Provide work direction and mentorship to Analysts and Associate Analysts.

• Lead the ideation, development, and execution of measurement strategies and frameworks.