This role is responsible for executing on the account and office-level vision and priorities within the organization.
The main output of the role is to lead Marketing Science deliverables across a broad range of initiatives.
Career development is typically provided by Marketing Science Leads, but may be adapted depending on the account or office location.
The nature of the role is that of an influencer, expected to understand Marketing Science at an intermediate level and lead project contribution requirements for client-facing deliverables.
Ability to solve complex problems independently while advancing workstreams and influencing the project team.
Lead execution of Marketing Science deliverables across multiple initiatives.
Experience with at least two of the following areas:
Data architecture (ETL / data integration)
Automated data ingestion and reporting
Data science and statistical programming
Testing and personalization
Data visualization
Website platform implementation
Ability to communicate business insights effectively to clients through logical, clear, and easy-to-understand narratives.
Ability to structure and lead status meetings.
Ability to manage multiple deliverables simultaneously and transition seamlessly between them.
Contribute analytics content to pitch materials and RFPs.
Curiosity
Critical thinking, especially to overcome analytical or project roadblocks
Effective communication
Proficient understanding of:
Adobe Analytics
Google Analytics
Media tools
Applied understanding of how to navigate analytical and technical challenges.
Intermediate knowledge and working experience with agency technology platforms.
Spearhead analytical workstreams and guide teams on delivery and project ownership requirements.
Provide work direction and mentorship to Analysts and Associate Analysts.
Lead the ideation, development, and execution of measurement strategies and frameworks.
What We Offer:
Critical Mass is an equal opportunity employer.
Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx