Marketing Specialist, Marketing Communication
About Payoneer
Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.
By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.
Marketing Specialist (Marketing Communication)
We are looking for a passionate, detail-oriented Email Marketing Specialist to join our China marketing team. You will be primarily responsible for executing communication strategies to existing customers via email and WeCom, ensuring messages are accurate, timely, and effective. This is an execution-focused role, ideal for someone who enjoys hands-on work, optimizing details, and driving results through data.
Location: Shanghai
On-site
Full-time
What you’ll do
Customer Communication Management
- Align with internal business teams (e.g., Sales, Customer Success, Product) to collect and clarify customer communication needs, including content, target audience, and scheduling.
- Assist in developing monthly/quarterly email communication plans aligned with business goals.
Email & WeCom Execution
- Use Braze, BesChannels, and other tools to set up email templates, segment audiences, run A/B tests, and configure automation workflows.
- Manage customer messaging via WeCom, ensuring content consistency across channels.
- Ensure all communications comply with brand guidelines, localization requirements, and compliance policies.
Campaign Deployment & System Management
- Monitor email delivery to ensure timely and accurate customer outreach.
- Maintain customer segmentation tags and improve user data management logic.
- Explore and leverage AI capabilities (e.g., AI email content generation and personalization) to enhance communication efficiency, relevance, and scalability.
Performance Tracking & Optimization
- Analyze core metrics such as open rates, click-through rates, and conversion rates; prepare performance reports.
- Propose optimizations (e.g., subject lines, content layout, send times) based on data insights to continuously improve engagement.
Who you are
Education
- Bachelor’s degree or above in Marketing, Business, Communications, or a related field preferred.
Experience
- 1–3 years of experience in digital marketing or customer communications; email marketing execution experience is a plus.
- Familiarity with CRM tools such as Marketo, Braze, BesChannels, and/or WeCom operation experience is advantageous.
- Fresh graduates with relevant internship experience and fast learning ability will also be considered.
Skills & Competencies
- Detail-oriented with strong execution skills and ability to manage multiple tasks.
- Data-sensitive, capable of using basic analytics tools to interpret performance.
- Good communication and coordination skills to clarify requirements and drive implementation.
- Outstanding verbal and written communication skills in both English and Chinese.
#LI-AL1
The Payoneer Ways of Working
Act as our customer’s partner on the inside
Learning what they need and creating what will help them go further.
Do it. Own it.
Being fearlessly accountable in everything we do.
Continuously improve
Always striving for a higher standard than our last.
Build each other up
Helping each other grow, as professionals and people.
If this sounds like a business, a community, and a mission you want to be part of, apply today.
We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.