(622) Marketing Specialist/Events Planner

Position Description:

We are seeking a highly experienced and strategic Marketing Specialist/Events planner to lead the development and execution of high-impact marketing strategies and event promotions.  This role will report directly to the Program Manager/Senior Event Manager and work in close collaboration to co-lead the event planning process. The ideal candidate will bring a strong background in marketing and event management, particularly within the government sector, and demonstrate the ability to independently own and lead marketing strategies and deliverables while thriving in a fast-paced, dynamic environment.

Location:  Full Remote (Washington, DC, Maryland, Virginia area)

Responsibilities and/or Success Factors:

Marketing Strategy & Execution

• Own and lead the development and execution of integrated marketing strategies to support event goals, including attendee acquisition, brand visibility, and stakeholder engagement.
• Design and implement signage and branding strategies that align with event themes and client objectives.
• Create and manage multi-channel marketing campaigns (email, social media, digital, print) to drive attendance and awareness.
• Oversee the production and quality control of marketing collateral, including brochures, signage, digital content, and promotional materials.
• Draft and review messaging to ensure consistency with client voice, branding, and outreach goals.
• Oversee and manage the work of creative agencies, ensuring alignment with strategy, quality standards, and budget constraints.

Event Management & Execution

• In partnership with the Program Manager/Senior Event Manager, co-lead the planning and logistics for small- and large-scale events, including conferences, summits, and stakeholder engagements.
• Independently lead the promotion and execution of events, ensuring alignment with strategic goals and audience engagement targets.
• Develop and implement a sponsorship strategy to attract, secure, and manage sponsor relationships.
• Design and manage a compelling awards ceremony strategy, including program flow, branding, and recognition elements.
• Collaborate with the core team to create speaker packages, manage speaker logistics, and ensure a seamless speaker experience.
• Provide on-site event support, including coordination of logistics, signage, registration, and vendor management.
• Participate in venue walkthroughs and advise on event layout, branding, and attendee experience.
• Anticipate and mitigate potential issues or delays to ensure smooth execution and high-quality outcomes.

Technology & Platform Management

• Leverage event technology platforms (e.g., Cvent or similar) to manage registration, engagement, reporting, and analytics.
• Collaborate with platform providers to support website design, user experience, and accessibility compliance.
• Ensure all digital and print assets meet federal branding and accessibility standards (e.g., 508 compliance).
• Comfortable using design technology platforms such as Canva, Figma, and similar tools to support the creation of visually compelling and brand-aligned marketing and event materials.

Client Engagement & Event Marketing Coordination

• Serve as a client-facing lead for marketing and event communications, providing regular updates and strategic recommendations.
• Manage timelines, budgets, and performance metrics for marketing and event initiatives.
• Coordinate with cross-functional teams to ensure alignment across marketing, logistics, and client goals.
  
  

Minimum Qualifications Including Certificates: 

• Bachelor’s degree in marketing, Communications, or a related field.
• Minimum of 10 years of experience in marketing and event management, with a strong track record of meeting or exceeding attendance and engagement goals.
• Proven ability to develop and execute integrated marketing and signage strategies for high-profile events.
• Strong written and verbal communication skills, with the ability to tailor messaging to diverse audiences.
• Strong attention to detail and quality control skills to ensure high-quality deliverables.
  
  

Desired Qualifications:  

• Demonstrated experience supporting government clients, ideally within the Department of Defense (DoD).
• Experience using Cvent or similar event management and registration platforms.
• Experience in client-facing roles with the ability to manage expectations and deliver high-quality results under tight deadlines.
• Familiarity with digital marketing tools, analytics platforms, and CRM systems.
• Experience overseeing creative agencies’ work and managing associated costs.
• Knowledge of federal branding and accessibility standards (e.g., 508 compliance). 
• Experience managing events in dynamic, fast-paced environments, with the ability to anticipate and resolve issues proactively.