Marketing Strategist

About the Role

We’re looking for a dynamic Marketing Strategist who can own our marketing presence end-to-end—planning strategy, creating content, and managing social media channels to drive brand awareness, engagement, and lead generation. The ideal candidate is a combination of strategist and hands-on creator.

Key Responsibilities:

• Develop and execute integrated B2B marketing strategies aligned with business goals.
• Conduct market and competitor research to identify trends and opportunities.
• Plan campaigns that support lead generation, product launches, and thought leadership.

• Manage and grow all social media channels.
• Create monthly content calendars, schedule posts, and monitor engagement.

• Produce engaging content: posts, infographics, short videos/reels, case studies, blogs, and email newsletters.
• Ensure all content aligns with brand voice and resonates with professional audiences.

• Coordinate with designers or freelancers when specialized graphics or video edits are required.

Requirements

• Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
• 2–4 years of hands-on experience in marketing, social media management, and content creation.
• Strong grasp of LinkedIn marketing and other professional platforms.
• Proficiency in design and editing tools like Canva, Adobe Creative Suite.
• Excellent writing skills and understanding of B2B audience tone.

• Strategic thinking combined with a creator’s mindset.
• Strong project management and multitasking ability.
• Analytical mindset to interpret data and optimize campaigns.
• Creative storytelling and visual sense for professional audiences.