Marketing Technologist (Business Analyst) - MarTech

Happening Croatia 21 days ago

data

About us

Happening is the technology engine powering Superbet Group’s global platforms and brands. We are rewriting the rules of sports betting and gaming by building our own end-to-end tech stack, solving deep technical challenges at serious scale, and shaping a culture where engineers thrive. With millions of daily customers, our technology operates on par with Big Tech—and we use data as a strategic asset to innovate, optimize, and deliver best-in-class experiences.

The Martech team focuses on providing technical capabilities and measurement tooling of our partners in the Marketing Department.
Our work is focused on multiple markets; Measuring impact of Campaigns, and giving our partners the tools to make multi-million euro decisions with confidence.

About the role

Responsibilities would be along the lines as follows:

Implementation Planning:
- Collaborate with teams to plan and implement changes, ensuring that the business needs are understood and feasible.
Tagging & Tracking
- Manage and optimize web and app tracking using Google Tag Manager and other TMS tools, as well as Serverside GTM
Requirements Gathering & Stakeholder Collaboration
- Work with stakeholders to gather requirements for new projects, systems, or processes.
- Ensuring the business’s needs are understood, feasible and achievable.
- Document business requirements, and act as a bridge between technical teams and business users to ensure project success
Solution Development:
- Develop solutions to address identified problems, including creating prototypes, models, or workflows using MarTech stack
- Collaborate with developers to evaluate/implement new solutions, for example: adding new markets
MarTech Stack Management
Support the evaluation, implementation, and integration of MarTech tools (e.g., LPs, CDPs, Reporting,CRM, A/B testing platforms).
- Evaluate the costs and benefits of proposed changes or projects.
- Ensure seamless data flow and interoperability across platforms.
- Evangelise tools internally and help align stakeholders on their usage and ways of working.
Analytics & Insights
- Develop dashboards and reports to monitor KPIs
- Translate complex data into clear, actionable insights for stakeholders.
Customer Journey & Attribution
- Help map customer journeys Pre and Post FTD so we can understand how best to serve them
Compliance & Governance
- Ensure data collection practices comply with privacy regulations (e.g., GDPR, CCPA).
- Maintain documentation and support data governance efforts.