Media Partnerships Lead
MEDIA PARTNERSHIPS LEAD
Location: Remote, Preferred that the candidate be based between UTC−05:00 and UTC -08:00
Summary
The Wikimedia Foundation (WMF) seeks an experienced, collaborative Media Partnerships Lead to increase visibility and credibility for one of the world's most beloved brands: Wikipedia. Reporting to the Director of Brand the successful candidate will join the Wikimedia Foundation Brand Studio, an in-house brand and creative service group within the Communications Department. They will work closely with colleagues in social media, PR, executive communications, and Commercial Partnerships (Enterprise).
Guided by organizational goals, the Wikimedia mission, and changes in the competitive market, the Media Partnerships Lead will develop partnerships and connections that increase brand visibility and understanding of Wikipedia. Key audiences include mission-aligned organizations, media companies and social media platforms. They will network with these groups to ensure our brand positioning and social publishing impact, while identifying opportunities for collaboration in relation to brand awareness. This will involve entering the role with strong connections across the media and technology ecosystem and establishing and nurturing relationships with media companies, mission aligned organizations, journalists, networks of brand publishers, and social media platforms. Please note this is not an entry level position. Candidates must have existing relationships, as well as extensive experience in partnership development across fast changing media landscapes.
You are responsible for:
Brand & Media partnerships
- You will help us build relationships within the media and publishing industries, cultivating champions of our work.
- You will find additional opportunities/platforms for us to share our key messages at scale within the media and among mission-aligned organizations.
- Aligned with our communications strategy, you will co-develop speaking opportunities and events with media companies and mission-aligned organizations (e.g. panels, discussions, thought leadership) to help boost the reach of our brand visibility and key messages.
Social Media Partnerships
- You will establish and maintain relationships with Social Media platform representatives in order to ensure Wikipedia branded publishing achieves the highest possible impact.
- You will work in tandem with the Wikimedia Foundation’s Social Media team to support their short and long term goals.
Off-platform Brand Visibility
- You will drive brand positioning and visibility goals in close collaboration with the Brand Studio’s Global Brand Manager and Brand Strategists.
- You will collaborate with staff from the Product + Technology Department and Global Advocacy team to support reader and content reuse goals.
Experience and skills that are important to us:
- Media Partnerships: Minimum 8 years of relevant experience, with a strong understanding of core brand strategy frameworks (research, data analysis, brief writing, brand positioning). Proven ability to broker global partnerships across audiences.
- Community Experience: Experience working with brands that have community stakeholders, where decision-making is diffused across many parties and volunteers hold important roles in brand positioning and articulation.
- Global Experience: Experience working on global socio-technical platforms and brands in international markets. You've partnered with diverse vendors and engaged international audiences.
- Collaborative: You thrive in collaborative environments, working effectively in group project scenarios and teams with shared decision-making. You have a proven record of working well across a wide range of disciplines from PR to Product, Design to Donor Relations. You are comfortable operating in a complex, consensus-driven environment.
- Connections: You have a good range of connections with partners who can help uplift our potential for mission aligned partnerships.
- Inspiring: Ready to educate and inform WMF staff, Wikipedia Volunteers and partners about media partnerships development.
- Outcome-oriented: You are mindful of the top-level goals and can develop and adapt plans to meet them. As a self-organized lead, you will own the activities to create outcomes.
Qualities that are important to us:
- A deep love for Wikipedia and the role it can play in our world today and into the future
- Empathetic, human and compassionate
- Attention to detail, good work ethic, high standards and high performing
- Excellent organisational and time management skills
- Sound judgement with proven ability to make objective, data-based decisions
- Self directed and motivated to learn and upskill with manager support
- Good communication and persuasion skills
About the Wikimedia Foundation
The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge, and that everyone should be able to access that knowledge freely. We host Wikipedia and the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive.
The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations. We receive donations from millions of individuals around the world, with an average donation of about $15. We also receive donations through institutional grants and gifts. The Wikimedia Foundation is a United States 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA.
As an equal opportunity employer, the Wikimedia Foundation values having a diverse workforce and continuously strives to maintain an inclusive and equitable workplace. We encourage people with a diverse range of backgrounds to apply. We do not discriminate against any person based upon their race, traits historically associated with race, religion, color, national origin, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or any other legally protected characteristics.
The Wikimedia Foundation is a remote-first organization with staff members including contractors based 40+ countries*. Salaries at the Wikimedia Foundation are set in a way that is competitive, equitable, and consistent with our values and culture. The anticipated annual pay range of this position for applicants based within the United States is US$114,758 to US$177,097 with multiple individualized factors, including cost of living in the location, being the determinants of the offered pay. For applicants located outside of the US, the pay range will be adjusted to the country of hire. We neither ask for nor take into consideration the salary history of applicants. The compensation for a successful applicant will be based on their skills, experience and location.
*Please note that we are currently able to hire in the following:
US States: Arizona, California, Colorado, Connecticut, District of Columbia*, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico*, Rhode Island, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin and Wyoming (*US Territory or Federal District)
Countries: Brazil, Canada, Colombia, France, Germany, Ghana, India, Indonesia, Italy, Kenya*, Mexico, Morocco, Netherlands, Poland, Singapore*, South Africa, Spain, Switzerland and the United Kingdom. Our non-US employees are hired through a local third party Employer of Record (EOR) and must have current work authorization in their location. (*citizens/permanent residents only)
We periodically review this list to streamline to ensure alignment with our hiring requirements.
All applicants can reach out to their recruiter to understand more about the specific pay range for their location during the interview process.
If you are a qualified applicant requiring assistance or an accommodation to complete any step of the application process due to a disability, you may contact us at recruiting@wikimedia.org or +1 (415) 839-6885.
More information
What does the Wikimedia Foundation do?
What makes Wikipedia different from social media platforms?