Member Marketing Specialist

Form Health is a virtual obesity medicine clinic delivering multi-disciplinary evidence-based obesity treatment through telemedicine. Obesity impacts more than 40% of the US adult population, and although historically only about 1% of patients received medical treatment for their disease, the field of Obesity Medicine is entering a period of rapid growth. Form Health provides high-quality expert care and leverages technology to enhance the patient experience. All Form Health patients work closely with their care team, which includes board certified physicians, advanced practice professionals and Registered Dietitians. Through our proprietary mobile app patients engage in regular video visits, as well as text messaging, photo journaling, digital data transmission, and customized educational materials. We hold ourselves to the highest standards of clinical care, and to treating every individual with empathy and respect.

Founded in 2019, Form Health is a venture-backed innovative startup with an experienced clinical and leadership team. Our mission is to empower patients and be leaders in Obesity Medicine driving impact at a national scale. We are deeply invested in our core value to put patients first, and also deeply committed to creating a culture where every employee is valued and we learn and improve together.

About the Role:

We are looking for a Member Marketing Specialist who will be responsible for supporting the execution of member engagement, onboarding, and retention marketing programs that drive meaningful patient outcomes. This will be a full-time opportunity, reporting to the Senior Manager, Member Marketing, while working closely with Client Success, Product, Clinical, and Operations teams. Ideally, this individual will be based in Boston and work from our office Tuesday - Thursday, but we are open to considering remote candidates.

What You Will Do

• Assist in planning and executing engagement initiatives across all clients, ensuring timely and effective communication
• Develop and organize marketing materials for new client onboarding, including communication plans, presentations, and program launch assets
• Plan, schedule, and coordinate client-facing webinars; manage logistics, promotion, and post-event follow-up. Assist in creating each presentation, ensuring client details and Form Health branding are accurate
• Build and maintain client-specific landing pages to support program enrollment
• Work closely with our clinical experts to support the development of quarterly flyers, topical webinars, and educational materials
• Organize, prioritize, and track multiple ongoing client communication projects; ensure timelines and deliverables are met
• Partner with Client Success, Product, Engineering, and Clinical teams to ensure alignment and smooth execution of marketing initiatives
• Join client discussions as needed and speak confidently about our program, resources, and engagement approach
• Build and manage multi-channel campaigns (email, SMS, push notifications, direct mail), including campaign setup, segmentation, and deployment
• Analyze campaign performance metrics and share actionable insights to continuously improve open rates, click-through rates, conversion, and engagement outcomes
• Track and report on key member engagement KPIs, contributing to measurement frameworks that demonstrate the impact of marketing on patient activation and retention
• Ensure all patient communications adhere to HIPAA and healthcare compliance guidelines

About You

• 3+ years of marketing experience, preferably in healthcare or health-tech
• Strong proficiency with Google Workspace (Docs, Slides, Sheets, Drive)
• Ability to articulate program components and communicate recommendations clearly during client meetings
• Exceptional organizational and project management skills, with a proven ability to handle multiple deadlines
• A creative eye - comfortable editing copy, shaping layouts, or enhancing visual assets
• Familiarity with or willingness to learn new platforms and tools to streamline workflow (e.g., webinar platforms, CMS tools, design software)
• Strong interpersonal skills and comfort working in a cross-functional environment, paired with the ability to work independently and figure things out
• A proactive, resourceful, and solutions-oriented approach to daily tasks
• Data-driven mindset with the ability to analyze campaign performance, identify trends, and translate insights into optimized strategies
• Strong written communication skills with the ability to adapt messaging for different audiences and channels
• Commitment to putting the patient/member experience at the center of all marketing decisions
• Familiarity with healthcare regulations and patient privacy (HIPAA) preferred
• Bachelor’s degree in Marketing, Communications, or related field preferred

More about Form Health’s benefits

• Competitive salary and equity in a high growth start-up
• Comprehensive health benefits (medical, dental, vision)
• 401k program
• Flexible work schedules and paid time off
• Paid parental leave

Form Health’s commitment to building a diverse, equitable, and inclusive work environment

Form Health is committed to creating a culture and environment that celebrates diversity and inclusion, while fostering safety and belonging. This extends from our remote patient care to our corporate offices and everywhere in between. We are looking for team members who want to help us further our Diversity, Equity, and Inclusion (DEI) efforts and who share our attitudes for creating an inclusive, safe, and positive work environment.