Marketing at TRACTIAN
Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.
What will you do
You will design and operate between front-end and back-end layers that support our web and growth stack: focus on frontend pages building, secure form handling, lead enrichment and routing to CRM/Marketing Automation, content and feature toggles for experimentation, and clean observability for troubleshooting. You’ll collaborate closely with Design, Paid-media, RevOps, and Data to ensure every release meets standards for security, performance, reliability, and measurable.
Responsibilities
Collaborate daily with the designers team to bring to live new website pages with pixel - level precision.Implement lead processing pipelines: validation, deduplication, enrichment (e.g., firmographics), scoring hooks, and routing to CRM/MA (Salesforce/HubSpot).Integrate with third-party SaaS (CRM, Marketing Automation, CDP/intent tools) via webhooks/queues with retries and idempotency.Ensure data quality and compliance (consent, opt-in, audit logs), plus robust error handling and observability (logs/metrics/traces).Support experimentation and personalization-friendly architectures (feature flags, configuration services, edge-friendly APIs) with performance in mind.Optimize performance and cost: caching strategies (edge/CDN, Redis), efficient queries, and scalable patterns.Maintain CI/CD pipelines, testing (unit/integration), code reviews, documentation, and runbooks.Collaborate with Front-end and Growth to translate campaign requirements into reliable services with clear SLAs.
Requirements
2–4 years of experience in full-stack development (Node.js/TypeScript/React/SQL) with web-focused services.Experience integrating with CRM/MA and third-party SaaS via APIs/webhooks; familiarity with retries/idempotency.Practical knowledge of databases (relational and/or NoSQL), data modeling for marketing/growth use cases, and caching.Comfort with logging/monitoring (e.g., OpenTelemetry), debugging in production, and writing clear documentation.Collaborative mindset with Front-end, RevOps, and Growth; ability to translate business requirements into technical solutions.Professional English and/or previous international experience.
Bonus Point
Familiarity with Marketing tools and web analytics (HubSpot, GA4, PostHog, Clay).