Plan, execute, and analyze gamification campaigns for players’ activation, retention, and reactivation;
Analyze and create segments for gamification campaigns;
Manage content inside the gamification back office;
Publish and update content;
Develop and maintain a gamification calendar aligned with main goals and ensure deadlines are met;
Assist in identifying new gamification techniques available for setup in the gamification back office to maintain a high level of customer engagement;
Ensure published content follows the overall promo concept;
Collaborate with content writers, designers, and other stakeholders as needed;
Test the set content to make sure everything is working correctly;
Participate in hypothesis testing related to retention and activation metrics.
1.5+ years of experience in CRM, Retention, or Gamification Management within the iGaming industry;
Experience with bonus mechanics, quests, level systems, and tournaments;
High attention to detail, creativity, and understanding of player motivation dynamics;
Comfortable working cross-functionally with product, design, data, and communications teams;
Hands-on experience with the Smartico platform.
Reliability;
Adaptability;
Teamwork.
Health & Wellness Focus;
Global Medical Coverage;
Growth Opportunities;
Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
Performance-Driven Rewards;
Dynamic Work Environment.