Operations Manager for a U.S. Digital Marketing Agency (Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location.

Role Overview

Our client is a performance-driven digital marketing and media buying agency.

They specialize in helping brands scale through paid advertising, primarily across platforms such as Meta (Facebook/Instagram), TikTok, and Google. Their focus is on data-backed growth—combining creative strategy, ad production, funnel optimization, and media buying to drive customer acquisition and revenue.

At a high level our client:

• Manages and scales paid media campaigns
• Develops high-converting ad creatives and marketing funnels
• Uses performance analytics to optimize spend and ROI
• Acts as a growth partner for e-commerce and digital-first brands

In simple terms: they help businesses grow faster by turning ad spend into predictable, measurable revenue through performance marketing.

Key Responsibilities

Agency Operations & Process Management

• Build, document, and continuously improve SOPs for client onboarding, campaign launches, optimization workflows, and reporting.
• Own and maintain internal project management systems (preferably Notion).
• Track deliverables and ensure deadlines are consistently met.
• Identify operational bottlenecks and implement process improvements.

Client Delivery & Account Support

• Oversee client onboarding and ensure smooth campaign launches.
• Coordinate efforts between media buyers, creatives, and support teams.
• Register, license, and bond client giveaways if required.
• Ensure clients receive consistent communication and performance reporting.
• Step in to resolve operational issues affecting client performance or satisfaction.

Contractor & Team Management

• Manage contractors and remote team members (media buyers, creatives, developers, VAs).
• Conduct weekly accountability meetings and performance check-ins.
• Hire and onboard new contractors as workload increases.
• Set clear expectations, KPIs, and ownership across roles.

Financial Operations & Cash Flow Support

• Oversee invoicing, collections, and payment tracking.
• Ensure billing processes are followed and clients remain current.
• Coordinate with bookkeeping and accounting partners.
• Track basic agency KPIs: revenue, expenses, margins, and utilization.

Founder Leverage & Strategic Execution

• Take administrative and operational tasks off the founder’s plate.
• Translate business priorities into execution plans.
• Proactively surface risks, staffing needs, and growth constraints.
• Act as the operational right hand to leadership.

Requirements

• 5+ years of experience in agency operations, client services management, or digital marketing operations.
• Strong understanding of performance marketing agency workflows.
• Experience managing remote teams and contractors.
• Highly organized with strong systems and documentation skills.
• Comfortable holding people accountable and driving execution.
• Able to prioritize under pressure and manage multiple active clients simultaneously.
• Excellent communication skills in English.

• What This Role Is Not
• Not purely strategic — this is a hands-on execution role.
• Not just project coordination — full ownership of operations and delivery is expected.
• Not a junior administrative role — must be comfortable managing people, processes, and systems.

• Success Metrics (First 90 Days)
• All client workflows clearly documented and operational via SOPs.
• Consistent on-time campaign launches and reporting.
• Reduced founder involvement in daily operations.
• Improved accountability and delivery across contractors.
• Stable billing and collections process.

• Nice-to-Have / Bonus Experience
• Experience with sweepstakes, giveaways, or lead-gen marketing.
• Experience scaling agencies from 6-figure to 7-figure+ MRR.
• Familiarity with Meta Ads, TikTok Ads, Northbeam, Klaviyo, Shopify, Notion, and analytics tools.