Organic Social Media Manager (DK Market)

We’re deepening our focus on the Danish market and seeking a Social Media Manager who can shape, execute, and grow our organic social strategy.

Key Responsibilities:

Content Creation & Publishing

• Develop, plan, and schedule organic content for Danish social platforms (Facebook, Instagram, TikTok, YouTube).

• Create platform-specific visuals, copy, and concepts aligned with brand tone and DK market trends.

• Ensure all content follows brand guidelines, is culturally relevant, and resonates with the local audience.

• Maintain a consistent posting calendar and ensure timely delivery of all posts.

Community Management

• Monitor social channels daily and engage with the community through comments, messages, and interactions.

• Escalate customer-service-related issues to the appropriate internal teams.

• Track and report on community sentiment, conversations, and emerging topics.

Market & Trend Research

• Stay up to date with social media trends, formats, cultural moments, creators, and hashtags relevant to the Danish market.

• Identify opportunities for real-time or seasonal content to boost engagement.

• Benchmark competitors and share insights with the team.

Performance Tracking

• Monitor organic performance metrics (reach, engagement, growth) and deliver weekly or monthly reports.

• Identify high-performing content and propose improvements based on data.

• Test new formats, approaches, and ideas to optimize organic results.

Collaboration

• Work closely with design, brand, and paid social teams to align messaging, campaigns, and creative direction.

• Coordinate with localization teams to ensure accuracy and quality of DK-language content.

• Support broader marketing initiatives with organic social amplification when needed.

Brand Representation

• Serve as a guardian of the brand’s social presence in Denmark, ensuring tone of voice, messaging, and visuals are aligned.

• Contribute to building a strong, positive, and authentic local social identity.

Requirements:

• Experience working with iGaming domain

• 1–2 years of experience managing organic social media channels.

• Native Danish speaker (mandatory).

• Strong understanding of Danish culture, language, and social media behaviors.

• Basic design or content editing skills (e.g., Canva, Buffer).

• Excellent writing skills in both Danish and English.

• Ability to multitask, stay organized, and work in a fast-paced environment.

• Creative mindset with a willingness to experiment with new ideas and formats.