Paid Media Associate

Focused on customer acquisition, the Paid Media Associate will support efforts to efficiently utilize budget to fuel new customer growth across a variety of key media channels. This individual will assist the Acquisition Manager in managing campaign launches, optimizations, and reporting on actionable learnings, while developing a strong understanding of the paid media landscape as it relates to customer acquisition.

Primary responsibilities will include hands-on campaign management, budget pacing, and ongoing analysis. The Paid Media Associate will partner closely with the Acquisition Manager and other internal stakeholders to help build, maintain, and optimize media channels across the customer acquisition funnel. While previous marketing experience is a plus, the ideal candidate is a self-starter who is eager to learn about the ever-evolving paid media landscape and thrives as a collaborative, positive team player.

This role will report to the Manager of Acquisition.

Responsibilities:

• Support the Manager of Acquisition in maintaining and optimizing existing media channels
• Assist with the launch and evaluation of net-new channel and campaign tests
• Contribute to the ideation, creation, and reporting of new landing page and creative tests, including drafting creative briefs
• Identify and surface key performance insights
• Report channel learnings and actionable tests results to internal stakeholders
• Partner with cross-functional teams, including Customer Insights, Retention, eCommerce, and Brand Marketing, to support paid media optimization
• Maintain and manage daily, weekly, and monthly reporting to generate insights, calculate core KPIs, and understand how metrics influence one another (e.g., CPA, AOV, ROAS)
• Support daily budget pacing and campaign optimizations to ensure efficient spend
• Stay informed on industry trends and competitive insights to help drive meaningful strategy, projects, and optimizations
• Learn to leverage marketing platforms and data tools, including reporting and visualization tools, as well as Excel/Google Sheets, to analyze performance and communicate results

Qualifications:

• 0-2 years of proven relevant experience (either agency or client side experience a plus)
• Familiarity with digital marketing platforms and analytics tools (Looker experience is a plus)
• Strong writing, analytical, organizational, and communication skills
• Enthusiasm for marketing with a foundational understanding of the customer acquisition funnel
• Interest in learning and building knowledge across performance marketing principles, media strategies, and testing frameworks
• Energetic, positive team player with a strong desire to learn and grow
• Proficiency in Excel/Google Sheets and PowerPoint/Google Slides
• Bachelor’s Degree, preferably in Marketing/Advertising, Business, Math, Economics, or a related field; or equivalent experience

The primary location for this role can be located in either New York, NY or Summit, NJ. We believe our business and our culture are strongest when we work together in person. We also know that it's helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days. There may be times when you're asked to work in our Summit, NJ headquarters because it's in the best interest of our business or your team.

The annual base salary range for this role is $56k-70k (new hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role). It is important to note that our salary ranges are based on paying competitively for our size, industry, and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, scope of the role, and internal peer benchmarking.

This role is not eligible for relocation assistance. Additionally, Boll & Branch will not commence an immigration case or 'sponsor' an individual for this position (for example, H-1B or other employment-based immigration).

The above is a comprehensive, but not exhaustive, description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation.

What We Offer

• Medical, Dental, Vision, and Life/AD&D insurance
• Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
• Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
• Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount

About Boll & Branch

At Boll & Branch, we don’t make bedding like everyone else. We make it better.

In 2014, our founders, Scott and Missy Tannen, challenged every conventional standard in the textile industry, creating a new supply chain that prioritized thread quality, not thread count. By investing exclusively in 100% organic raw materials from the start, we became the first bedding company ever to be Fair Trade Certified. Today, we keep five commitments at the heart of everything we do. We are:

• Cultivators of the Highest Quality Threads
• Pioneers in 100% Organic Cotton
• Free from Toxins at Every Step
• 100% Traceable from Farm to Finish
• Committed to Fair and Ethical Treatment for All

Boll & Branch has over 150 employees, and we are headquartered in Summit, NJ, with a second office in New York, NY and a dedicated Photo Studio in New Providence, NJ. In 2019, to propel our growth, we raised $100M from L Catterton, a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct-to-consumer online model, we also have several retail stores around the country as well as partnerships with Bloomingdale’s and Nordstrom.

Boll & Branch LLC is an equal opportunity employer.