Paid Media Manager

The Paid Media Manager is a strategic, revenue-driven leader responsible for owning the paid media function across multiple brands and regions. This role goes far beyond campaign execution — it requires full-funnel strategy development, cross-functional alignment, budget stewardship, and clear visibility into how paid media directly impacts pipeline, revenue, and ROI/ROAS.

The ideal candidate is an analytical, proactive marketer who can independently manage complex campaigns, present performance narratives to Sales and senior leadership, and continuously identify opportunities for scale and efficiency.

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Key Responsibilities

1. Revenue & Pipeline Accountability

• Manage and optimize paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, and programmatic platforms.

• Own the paid media contribution and reporting against ROI/ROAS, KPIs, lead quality, and pipeline contribution.

• Develop scalable, multi-channel strategies to drive measurable growth across brands and regions.

• Reporting into the Digital Marketing Director, partner to refine campaign strategy, audience targeting, and budget allocation.

• Ensure paid media architecture, reporting, workflows, and systems operate efficiently and reliably.

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2. Platform Expertise (Hands-On Experience Required)

Candidates must already be proficient in:

•GA4 (event tracking, attribution, advanced conversion reporting)

•Salesforce (lead → opportunity → revenue reporting and visibility)

•Google Ads & Microsoft/Bing Search

•LinkedIn Ads (lead gen + ABM-focused campaigns)

Exposure to StackAdapt or additional emerging platforms is a plus but not required upfront.

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3. Reporting, Analytics & Stakeholder Communication

•Own weekly, monthly, and quarterly reporting for all paid media programs.

•Clearly articulate KPIs, including: 

oROAS vs ROI

oCost per Lead vs Cost per Opportunity

oRevenue Influenced vs Revenue Sourced

•Present performance insights to non-marketing audiences, including Sales, Brand, and leadership teams.

•Identify key trends, optimization opportunities, and financial impacts proactively.

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4. Budget Ownership & Multi-Brand Scale Management

•Manage multiple budgets simultaneously across: 

oDistinct brands

oGeographic regions

oMixed campaign objectives (brand awareness vs demand generation)

•Reallocate spend based on performance insights, not simple pacing or historical patterns.

•Ensure budgets are strategically aligned with pipeline and revenue targets.

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5. Campaign Strategy Leadership

•Serve as the primary owner of paid media campaign strategy.

•Proactively ideate and propose net-new campaign frameworks and tests.

•Balance mid/upper funnel initiatives with lower-funnel demand-generation strategy.

•Translate business goals into actionable, platform-specific tactics across channels.

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6. Cross-Functional Collaboration

Work closely with:

•Sales to maintain a closed-loop feedback system on pipeline quality and conversion trends.

•Web/SEO teams to optimize landing page experience and conversion rates.

•Brand & Content teams to ensure message consistency and audience alignment.

•Marketing leadership and Brand Managers to support broader go to market initiatives.

The manager must understand the full-funnel ecosystem — not just channel-level execution.

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7. Seniority Expectations

This role is designed for a mid- to senior-level paid media professional who can:

•Fully own the channel

•Operate independently with minimal day-to-day direction

•Still be coachable and eager to grow within the organization

•Manage working relationships with external vendors

•Provide guidance and task oversight to the Digital Analytics Intern

This is not an entry-level or execution-only position.

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8. Success Metrics in the First 90 Days

•Establish trustworthy, revenue-tied reporting infrastructure

•Deliver clear insights on channel and campaign performance

•Launch at least one new testable campaign strategy or framework

•Build confidence with Sales that paid media is positively impacting pipeline