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The Paid Media Strategist - AntiSocial role at Thinkingbox is an on-site position located in Toronto.

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Paid Media Strategist - AntiSocial

ThinkingboxToronto1d ago

Who We Are

Hi! We’re AntiSocial, a social-first digital marketing agency powered by people who love to create. Our work spans industries and disciplines, from conceptual campaigns and strategic media plans to creator partnerships, influencer strategies, and content production for leading brands around the world. As part of the Thinkingbox family, we bring creativity, collaboration, and innovation to everything we do. At AntiSocial, you’ll join a diverse and talented team that delivers bold campaigns and innovative solutions for some of the world’s top brands. Our culture is one of collaboration, creativity, and connection. Whether it’s brainstorming with colleagues, hanging out with our office dogs, or enjoying monthly events, we keep our work environment vibrant, inclusive, and fun.

The Opportunity

We are looking for a Paid Media Strategist to lead the planning, execution, and optimization of paid social and digital media campaigns. This role sits at the intersection of strategy, performance, and creative collaboration, ensuring our work not only looks great but performs.

You will work closely with creative, content creators, and account teams to translate business goals into thoughtful paid media strategies that drive measurable impact.

What You'll Be Doing

Develop paid media strategies aligned to campaign and business objectives

Plan, launch, and optimize paid campaigns across platforms including Meta, TikTok, YouTube, Google, and emerging social channels

Own budget allocation, pacing, and performance reporting

Analyze performance data and turn insights into clear recommendations and optimizations

Partner closely with creative teams to inform messaging, formats, and testing approaches

Lead A B testing and experimentation across audiences, creative, and platforms

Present performance results and strategic recommendations to internal teams and clients

Stay on top of platform trends, algorithm changes, and best practices in paid media

What You’ll Bring

3+ years of experience in paid media or performance marketing, ideally within an agency or social first environment

Strong experience managing paid social campaigns end to end

Hands on experience with Meta Ads Manager, Google Ads Manager and TikTok Ads Manager required

Comfortable working with data, reporting, and insights while keeping a creative mindset

Experience collaborating with creative teams and influencing creative direction

Strong communication skills and confidence presenting to clients

Organized, proactive, and able to manage multiple campaigns at once

Additional Info

Monday - Thursday in office (Fridays are remote optional)

Flexible time off, including paid vacation and sick days

Consistent culture and team-building events

Employee recognition and incentive programs

Seasonal celebrations and gatherings throughout the year

Office lunches

Branded company swag

Access to industry events, learning opportunities, and non-profit outreaches

Dog-friendly offices

Unlimited coffee, drinks, and snacks

Flex work and travel options

Comprehensive extended health benefits

Equal Opportunity

At AntiSocial, we’re committed to creating an inclusive environment where everyone feels valued, heard, and empowered to thrive. We believe that diversity is our creative strength – it's the range of perspectives, experiences, and backgrounds that fuels our best ideas and most innovative solutions. We welcome and encourage applicants of all races, ethnicities, genders, identities, abilities, ages, sexual orientations, and backgrounds to apply. Your voice matters here.

To Apply

Thank you for your interest in joining our team. Please submit your resume along with links to your online portfolio as part of your application (if applicable). Due to the volume of applications we receive, we’re unable to respond to every submission. However, all applications are kept in our talent database and will be considered for future opportunities.

Paid Media Strategist - AntiSocial

What You'll Be Doing

What You’ll Bring

Additional Info

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