Paid Social Senior Manager
We are PMG
Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.
Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.
Who You Will Be Working WithThe Social team at PMG is a dynamic group of strategists and media experts who are passionate about pushing the boundaries of paid social advertising. We work at the intersection of creativity, strategy, and technology, collaborating daily with PMG’s media, creative, and technology teams to craft innovative full-funnel marketing solutions.
Together, we support some of the world’s most iconic brands by driving digital performance, uncovering new opportunities, and delivering exceptional results. Our team thrives on collaboration and creativity, encouraging each member to share ideas, take bold steps, and grow both personally and professionally.
As a Paid Social Senior Manager, you’ll play a critical role in shaping strategies, building relationships, and mentoring a talented team of social professionals. This is your opportunity to lead transformative campaigns, foster innovation, and make a lasting impact for our clients.
What You Will Do
- Lead paid social strategies that include budget planning, media execution, and optimization, ensuring campaigns align with client goals and deliver measurable results.
- Develop creative and messaging strategies that adhere to platform best practices while inspiring and engaging target audiences.
- Define advanced campaign structures and targeting methods that maximize client impact and revenue.
- Oversee client results and social performance, providing cross-channel recommendations to enhance investment returns and achieve business objectives.
- Mentor and manage a talented team of social professionals, deploying resources strategically to maximize individual growth and client success.
- Coach team members on account management for platforms including Meta, TikTok, Snap, Pinterest, and LinkedIn, building their technical and client-facing expertise.
- Champion PMG’s proprietary technology, Alli, to improve workflows and reporting while contributing product insights that benefit the broader organization.
- Integrate innovative technical solutions into campaigns, tailoring strategies to solve unique client challenges and drive meaningful results.
- Collaborate with platform representatives to lead testing initiatives, roadmaps, and measurement plans that position our clients at the forefront of social media innovation.
What You Will Bring
- 7+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience.
- 3+ years of leadership experience, with a proven ability to train, mentor, and coach team members on both technical and interpersonal skills.
- Advanced expertise in paid social and content marketing to design and execute impactful, results-driven strategies.
- Intermediate knowledge of marketing metrics and marketing planning and analysis to support informed decisions and optimization efforts.
- Proficiency in managing campaigns across social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to maximize client performance.
- Advanced skills in tools like Google Analytics, Microsoft Excel, and SQL to analyze data, generate actionable insights, and enhance campaign effectiveness.
- A proactive approach to uncovering insights, refining strategies, and implementing innovative solutions to drive measurable results.
- Strong collaboration and communication skills, ensuring alignment with clients, internal teams, and platform partners.
- Proven ability to inspire and mentor team members, fostering a collaborative culture that supports professional growth and exceptional execution.
- A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
What We Offer
- Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
- Pet Insurance: Protect your pet's health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Benefits: Access support for travel and commuting needs, where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.
What Sets Us Apart
Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.