Part-Time Social Media Coordinator - Los Angeles/Pasadena, CA

Position Summary

The Social Media & Community Coordinator is responsible for the day-to-day execution and management of the Clinic’s Instagram presence. This role supports content planning, content capture coordination, publishing, community engagement, and performance reporting while ensuring strict adherence to established brand guidelines, clinical compliance standards, and regulatory requirements. This is an execution-focused role responsible for implementing approved strategies and content plans. This position does not oversee brand identity development or product marketing strategy.

Pay and Hours:

Pay range is $25 - $28 hourly. This is a part-time position with an estimated time commitment of 8 to 12 hours per week.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Content Planning & Scheduling

• Execute monthly content calendars aligned with clinic priorities, initiatives, and campaigns.
• Organize and manage content according to approved content pillars, including education, provider highlights, clinical experience, and compliance-approved before-and-after content.
• Maintain an organized and up-to-date rolling content backlog to support consistent publishing cadence.
• Schedule and publish approved content using designated social media management tools.

1. Content Capture Coordination

• Coordinate and schedule regular content capture sessions with providers and clinic staff.
• Develop structured prompts, outlines, and talking points to support effective and efficient filming sessions.
• Capture or organize raw photo and video content in alignment with clinic objectives.
• Ensure all content meets compliance, clinical, and regulatory standards prior to submission for approval and publication.

1. Content Editing & Publishing

• Draft clear, professional, educational, and compliant captions consistent with clinic standards and voice.
• Edit short-form video content, including Instagram Reels, to ensure quality, clarity, and engagement.
• Prepare static image posts, carousels, and supporting creative assets.
• Publish approved content according to established schedules and workflows.

1. Community Management (Direct Messages, Comments, and Mentions)

• Monitor Instagram direct messages, comments, story replies, and account mentions on a daily basis.
• Respond to inquiries using approved messaging templates and escalation protocols.
• Maintain timely response standards, with same-business-day responses preferred whenever possible.
• Escalate sensitive, clinical, or patient-specific inquiries to appropriate clinic leadership or designated personnel.

1. Provider Content Management & Resharing

• Manage provider content submissions through the established intake and review process.
• Review submitted content to ensure alignment with clinic standards, brand guidelines, and compliance requirements.
• Coordinate reposting and amplification of approved provider content.
• Provide professional feedback to providers when content requires edits or cannot be approved.

1. Seasonal and Themed Content Execution

• Support execution of approved seasonal campaigns and themed content initiatives (e.g., holidays, awareness months, promotional periods).
• Ensure all themed content aligns with clinic positioning, brand standards, and compliance requirements.
• Coordinate timelines, approvals, and publishing schedules to ensure timely execution.

1. Reporting & Performance Optimization

• Track and monitor key performance indicators, including engagement, reach, follower growth, and content performance.
• Prepare regular performance summaries and reports for clinic leadership.
• Identify trends, insights, and opportunities for content improvement.
• Provide recommendations to optimize future content performance and community engagement.

Knowledge, Skills, and Abilities

• Demonstrated experience managing Instagram accounts, preferably within healthcare, medical aesthetics, wellness, or other regulated industries.
• Strong understanding of Instagram platform functionality, content formats, and community management best practices.
• Excellent written communication skills, with the ability to create clear, professional, educational, and compliant captions.
• Experience coordinating content development and approvals across multiple stakeholders.
• Working knowledge of compliance considerations, including medical, legal, and advertising guidelines.
• Strong organizational, project management, and time-management skills.
• Excellent interpersonal and professional communication abilities.
• Experience working with dermatology, medical aesthetics, med spa, or healthcare brands preferred.
• Ability to work effectively within joint venture or multi-stakeholder organizational environments.
• Proficiency in short-form video editing and content preparation, including Instagram Reels.
• Familiarity with social media scheduling platforms, analytics tools, and reporting dashboards.

This role requires a proactive, dependable, and detail-oriented individual with the ability to manage multiple tasks in a dynamic healthcare environment. The ideal candidate demonstrates a strong commitment to patient care and operational excellence.

Physical and Mental Demands:

The physical and mental demands described below are representative of those required to perform this job successfully. Reasonable accommodations may be provided for individuals with disabilities:

• Physical Requirements:
• Occasionally required to stand, walk, and sit for extended periods.
• Use hands to handle objects, tools, or controls; reach with hands and arms.
• Occasionally required to climb stairs, balance, stoop, kneel, bend, crouch, or crawl.
• Occasionally lift, push, pull, or move up to 20 pounds.
• Vision Requirements:
• Close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Note:
This job description is intended to provide a general overview of the role. Additional responsibilities may be assigned, or duties modified by the department supervisor based on operational needs.