Performance & App Monetization Manager
Role Overview
We are looking for a Performance & App Monetization Manager to drive the in-app revenue growth of our digital content services. Positioned at the crossroads of Business, Product and User Acquisition, this role encompasses the monetization performance end-to-end.
Your mission is to maximize revenue performance by providing the Product team with data-driven insights to refine app configurations. You will be the expert on balancing user experience with profitability, ensuring our freemium models and monetization mechanics are best-in-class.
Key Responsibilities
1. Monetization & Product Input
- Optimize the apps "economic engine."
- Define and fine-tune Freemium settings (paywall placement, feature gating, trial periods) to maximize conversion.
- Translate revenue objectives into clear product recommendations and experiments.
- Conduct continuous benchmarking of competitor practices and industry trends to ensure our monetization UX remains a competitive advantage.
2. Full-Funnel Revenue Performance
- Drive revenue across three core pillars: Subscriptions, In-App Purchases (IAP), and Advertising.
- Collaborate with UA teams to provide "end-to-end" performance analysis, ensuring that acquisition spend is aligned with high-LTV users.
- Run rigorous A/B testing schedules on pricing strategy, localized offers, and promotional seasonalities.
3. Store Management & Partnerships
- Serve as the primary commercial lead for Apple (App Store) and Google (Play Store).
- Monitor store evolutions to leverage new monetization features (e.g., custom product pages, win-back offers).
4. Performance Monitoring & Visibility
- Design and manage performance dashboards tracking metrics such as ARPU, LTV/CAC ratios, and Churn.
- Communicate performance audits and strategic pivots to senior leadership.
Qualifications
Candidate Profile
- Experience: 2–3 years in App Monetization or Growth Product Management.
- Economic Performance Mindset: You are obsessed with ROI and have a proven track record of moving the needle on revenue metrics.
- Product Sensibility: You understand how app configuration impacts user behavior and can translate business goals into product requirements.
- Experience with monetization platforms: Familiarity with platforms such as RevenueCat, Purchasely, or other subscription and in-app purchase platforms is a plus.
- Analytical Expertise: Advanced skills in data visualization and market research/benchmarking.
- Ecosystem Mastery: Deep knowledge of App Store Connect and Google Play Console commercial tools.
- Languages: Professional fluency in English and french is mandatory, Spanish is a plus.
Additional Information
Salary: €35-45k
Company benefits: meal vouchers (€9.50/day), profit sharing, health insurance, employee representative committee: reimbursement of gym membership, vacation vouchers, tickets (movie tickets, culture vouchers, etc.), internal mobility and co-opting, remote working