Performance Content Director

Who You Will Be Working With

As a Performance Content Director, you’ll join PMG’s Performance Content and Creative teams—people who care deeply about making work that performs and feels true to the brand. You’ll partner day to day with creatives, performance media teams, and strategists who are focused on turning audience insight into messages that show up in the right places, at the right moments, with clear outcomes.

You’ll also work closely with teams who keep execution strong and measurable: Investment, Ad Ops, Data Science, and Analytics. Together, you’ll connect creative decisions to media delivery and results—so we can learn quickly, improve continuously, and scale what works across channels like Google, Meta, Amazon, and retail media partners.

Because this role sits at the intersection of creative and performance, you’ll be a steady connector—bringing clarity to cross-functional work, helping teams move from ideas to execution, and keeping the experience consistent across markets, platforms, and timelines. You’ll do all of this as a (title level) within (discipline), with room for us to align the exact leveling based on the right candidate.

What You Will Be Doing

• Set a clear direction for Performance Content at PMG, bringing together creative strategy, media delivery, and measurement into one connected approach.
• Lead initiatives across data-driven creative, dynamic creative optimization (DCO), personalization, retail commerce creative, and emerging AI-assisted content workflows.
• Use Alli, PMG’s proprietary platform, to help teams translate audience signals and performance insights into creative decisions—so messaging stays relevant, timely, and effective.
• Partner with client leaders to understand what success looks like, align on priorities and KPIs, and ensure creative and media plans support real business goals.
• Run regular working sessions with clients and internal teams to review performance, share learnings, and agree on what to test, adjust, or scale next.
• Build practical standards and playbooks for how performance content is planned, produced, approved, trafficked, and measured—so teams can move faster without sacrificing quality.
• Guide measurement and reporting approaches that show the impact of creative choices, including testing plans and readouts that are easy to understand and act on.
• Collaborate with Ad Ops and platform partners to ensure creative is delivered correctly (feeds, specs, tags, tracking), and help resolve issues that slow down performance.
• Identify opportunities to evolve Alli’s creative capabilities—especially where automation can reduce manual work and improve speed, consistency, and learning.
• Contribute to PMG’s external point of view through case studies, presentations, and thoughtful perspectives on where performance creative is headed.

What You Will Bring

• 10+ years of experience in Creative Art, including 8+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
• Deep experience leading performance-focused creative and media work, with a strong understanding of how creative impacts outcomes across paid social, display, video, and commerce/retail media.
• Comfort working across both strategy and execution, able to zoom out to set direction and zoom in to solve delivery, workflow, or measurement challenges.
• A practical understanding of ad platforms and the creative requirements that come with them (formats, specs, trafficking needs, tracking, and optimization inputs).
• Strong fluency in data-driven creative concepts like DCO, modular creative systems, personalization approaches, and testing methods, without losing sight of brand voice and human connection.
• Confidence using modern tools (including AI-assisted workflows) to improve how teams ideate, produce, version, and learn, paired with good judgment about quality and brand safety.
• Clear communication skills: you can turn complex topics into straightforward plans, strong briefs, and decision-ready updates for senior stakeholders.
• A collaborative leadership style that builds trust across disciplines, brings teams together, and raises the standard without adding unnecessary process.
• A track record of developing teams through coaching, feedback, and strong operating rhythms—whether through direct management or influence.
• Experience working across global or multi-market environments, with an understanding of how to balance consistency with local nuance.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.