Performance Marketing Manager - East Asia

GoMining is expanding its presence across East Asia, and we are hiring a Performance Marketing Manager to lead paid user acquisition and revenue growth across Japan, South Korea, and Mainland China.

This role is ideal for a performance expert who deeply understands regional platforms, consumer behavior, and fast-paced growth environments.

Responsibilities

• Own and scale full-funnel paid media campaigns across East Asian platforms, including:
  Google, Meta, TikTok, LINE, Naver, Kakao, WeChat, Baidu, Douyin, XiaoHongShu, and regional ad networks.
• Drive efficient user acquisition, retention, and revenue growth with LTV-based optimization.
• Build and execute testing frameworks: audiences, creatives, bidding strategies, landing pages.
• Manage large monthly budgets while meeting strict CPA, ROAS, and retention KPIs.
• Localize performance strategies in collaboration with creative, analytics, and product teams.
• Develop dashboards, market reports, and performance insights.
• Build relationships with platform partners, local vendors, and regional media agencies.
• Stay ahead of East Asian digital trends, regulations, and platform innovations.

Requirements

• 4+ years of hands-on experience in paid media / performance marketing.
• Deep understanding of Japan, Korea, and China ad ecosystems, including local platforms and user behavior.
• Proven track record of scaling campaigns in high-growth environments with strict efficiency goals.
• Strong understanding of creative testing cycles and iteration models specific to East Asia.
• Experience managing six-figure monthly budgets across multiple channels.
• Strong skills in analytics, tracking, attribution, and measurement tools.
• Ability to collaborate across cultures and time zones.
• Strong communication skills (English B2/C1 or higher).
• Highly preferred: candidates native to Japan, Korea, or Mainland China (or with equivalent regional expertise).

Benefits

• Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
• Work-life fit: remote or hybrid format with flexible hours across international teams.
• Paid leave: up to 28 vacation days, 15 sick days, plus local holidays.
• Recognition programs: structured performance reviews and team awards.
• Team culture: retreats in international locations (for example, company villa in Turkey, Bali).