Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, and accessories.
The Performance Marketing Manager is responsible for driving customer acquisition, retention, and revenue growth through best-in-class paid media strategy. This role oversees planning, execution, optimization, and reporting across key channels including Paid Social, Paid Search, Display, Retargeting, Affiliates, CTV, and emerging paid platforms. The ideal candidate is data-driven, highly collaborative, and thrives in a fast-moving DTC environment.
Key Responsibilities:
Paid Media Strategy & ExecutionOwn performance marketing strategy across Paid Social, Paid Search, Display, Retargeting, Affiliates, CTV, and emerging channelsPlan and manage daily budgets, bidding strategies, and pacing to maximize ROI and CAC efficiencyBuild full-funnel campaigns aligned to brand, product launches, and seasonal prioritiesOptimize campaigns in real time using creative testing, audience segmentation, and data insightsPartner with Creative/Content teams to brief, test, and refine high-converting ad creativeDevelop A/B and multivariate tests to improve performance across messaging, creative, landing pages, and audience groupsMaintain a clear understanding of attribution modeling, incrementality testing, and cross-channel impact
Data Analysis & ReportingMonitor daily/weekly performance dashboards and proactively identify insights and opportunitiesProvide weekly, monthly, and quarterly performance recaps with clear recommendationsTrack KPIs including ROAS, CAC, LTV, CTR, CVR, MER, and blended efficiency targetsPartner with Finance, E-com, and Merch teams to align forecasts and revenue expectationsManage tracking, UTMs, and pixel integrations in collaboration with the tech/e-com team
Cross-Functional CollaborationWork closely with Merchandising and E-commerce teams to align paid media strategy with product drops, pricing, inventory, and site experiencePartner with CRM/Email/SMS teams to ensure channel alignment and maximize retentionCollaborate with Influencer + Social teams to amplify key brand moments and contentCommunicate performance trends to senior leadership with clarity and actionable insights
Agency & Vendor ManagementManage external agency partners to ensure flawless execution and channel optimizationHold partners accountable for hitting KPI targets and delivering strong performance insightsEvaluate potential new platforms, tools, or technologies to enhance paid media efficiency
Qualifications:
4–6+ years of experience in paid media or performance marketing, ideally within fashion, retail, beauty, or DTCExpertise in paid social (Meta, TikTok, Pinterest) and paid search (Google, Bing) is requiredStrong analytical skills with ability to interpret complex data and build strategic recommendationsExperience with attribution tools (Northbeam, Triple Whale, GA4, etc.)Familiarity with Shopify Plus, marketing pixels, UTM strategies, and tracking toolsStrong partnership and communication skills; able to work cross-functionally in a fast-paced environmentHighly organized, detail-oriented, and comfortable managing large budgetsAbility to think both strategically and execute tactically
Please note that this role requires to be onsite four days a week.
At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply.
WE ARE B CORP CERTIFIED!
As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.
