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This is an on-site position at Match Group located in Tokyo.

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Performance Marketing Manager (Tinder Japan)

Match Group Tokyo 7 days ago

marketing

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

We're looking for a Performance Marketing Manager to lead our user acquisition efforts and elevate brand perception for Tinder in Japan. This is a high-impact role for a strategic and hands-on marketer who thrives in a fast-paced, cross-cultural environment.

If you have experience growing global brands and a passion for data-driven marketing and emerging tech — we’d love to hear from you.

What You’ll Do

Reporting to the Head of Japan, with a dotted-line report to the Regional Media lead, you will lead the online marketing strategy as well as any new growth channels even outside of digital world to fully unlock the growth potentials for Tinder in Japan, aligned with brand and global HQ guidelines.

Manage reporting with intelligence to lead solid implications for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms.

Update and maintain campaign performance dashboards for Japan in partnership with media agencies.

Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort with develop and sustain healthy eco-system.

Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts.

Ensure accurate attribution setup through MMPs for app journeys.

Support A/B testing on creatives, targeting, and landing flows; track test results and recommend improvements.

What We’re Looking For

7+ years’ experience in performance marketing at a top tech or gaming company in Japan or media agency managing large-scale budgets

Strong grasp of digital metrics like CPR, ROI, ROAS, and funnel KPIs as well as mid to long term business metric like brand perceptions

Proven success managing multiple complex initiatives with strategic focus and operational excellence

Hands-on experience with platforms like Google Ads, Meta Ads Manager, and mobile attribution tools

Strong analytical skills with proficiency in Excel/Google Sheets

Comfortable working with large datasets and presenting insights in a structured manner

Strong understanding of full funnel metrics

Ability to prioritize for maximum business impact in a high-velocity environment as well as capacity to manage multiple initiatives in parallel

Exceptional interpersonal skills and a team-first mindset

Fluent in both Japanese and English

Hiring Process

Employment Type: Full-time

Hiring Process: Document Screening > Recruiter Call > 1st Interview > 2nd Interview with case study > Offer (Follow-up interview can be conducted if needed)

Overall interview process will be conducted in English.

Individual notification will be sent only to successful candidates during the document screening stage.

Application Documents: Detailed experience-based English resume in free format (PDF).

#tinder