Performance Marketing Specialist

We are looking for a results-driven Performance Marketing Specialist to manage and scale paid marketing efforts across our photography, events, and creative brands. This role is highly execution-focused, responsible for lead generation, conversions, ROI tracking, and continuous campaign optimization across multiple platforms.

Key Responsibilities

Performance Marketing & Paid Campaigns

• Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, and YouTube.

• Manage campaigns for multiple brands with different target audiences and objectives.

• Drive qualified leads, bookings, and inquiries with clear cost-per-lead and ROI targets.

Funnel & Conversion Optimization

• Create and optimize ad funnels including lead forms, landing pages, and WhatsApp campaigns.

• A/B test creatives, ad copies, audiences, and formats to improve performance.

• Work closely with creative and content teams to produce high-converting ad creatives.

Analytics, Tracking & Reporting

• Set up and monitor Meta Pixel, Google Tag Manager, GA4, and conversion tracking.

• Analyze campaign performance and prepare weekly/monthly performance reports.

• Continuously optimize budgets based on performance and business priorities.

Brand-wise Ownership

• Handle separate ad accounts or campaigns for each brand while maintaining clarity on spend, ROI, and outcomes.

• Align marketing activities with brand positioning and business goals.

• Scale winning campaigns and pause non-performing ones proactively.

Required Skills & Experience

• Proven experience as a Performance Marketing Specialist or Paid Media Specialist.

• Strong hands-on experience with Meta Ads and Google Ads.

• Solid understanding of performance metrics: CPL, CPA, ROAS, CTR, conversion rates.

• Experience in lead generation for service-based or creative brands.

Qualifications

• Experience in photography, events, weddings, baby photography, or creative agencies.

• Familiarity with WhatsApp marketing tools, CRM integrations, or lead automation.

• Basic understanding of landing page tools (Webflow, WordPress, Unbounce, etc.).

• Ability to manage multiple brands and budgets simultaneously.

About the Company

At Vroutes HR, we focus on creating coaction capabilities and empowering employers with the most precious asset-people. With a combination of innovative technology and personal touch, we have enabled marketing and advertising firms to achieve their vision. Founded in the year 2017 Vroutes HR have been striving hard to help agencies across India structure their human resources and achieve their short and long-term goals. We are lean and agile in adapting to the dynamic changes in modernized methods of HR functioning. From Staffing and Recruitment, Performance management, Training and Development, Employee Engagement, Compliance management, Payroll management, Grievances Handling, HR Strategy services and HR Audits we are a one stop solution for complete HR Solutions.