PR & Talent Relations Manager– Indonesia

Who are we?

Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back. To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.

Nothing's debut smartphone, Phone (1), earned Time Magazine’s prestigious Best Inventions for Innovative Smartphone Design award. Through cutting-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative.

In 2023, the company launched Phone (2) to wide acclaim from its community, the media, and design enthusiasts, and in 2024, Nothing launched its CMF Phone 1, and Nothing Phone (2a) Series, with both receiving an overwhelmingly positive reception. 

To date, Nothing has sold more than 9 million units worldwide across its product lines, having released 21 products across audio, smartphones and wearables under the Nothing and CMF by Nothing brands. The company has amassed a cumulative revenue of $1 billion.

All products are developed in close collaboration with the Nothing Community, which includes over 8,000 private investors and are crafted with sustainability at the forefront.

If that sounds like something you'd like to be part of, read on..

The Role:

We’re seeking a senior marketing executive based in Jakarta. Reporting to the marketing lead, your mission is to drive brand awareness and consideration in the market. You will lead the development and implementation of the marketing strategy and build and nurture valuable relationships with key external collaborators. The role will be ever-changing and will require the candidate to be flexible, open-minded, and output-driven with a strong sense of ownership.

RESPONSIBILITIES:

• Lead cultural & influencer, and communications strategy for Indonesia, from planning to execution, aligned with local business goals and global priorities
• Be the local voice of the brand, helping drive awareness and trust across all touchpoints
• Cultivate and maintain strong relationships with top-tier tech, lifestyle, and business media. 
• Developing and nurturing a network of key influencers, including TikTok creators, lifestyle creators, and subculture leaders. 
• Monitor cultural conversations, track emerging trends, and adapt strategies to keep the brand ahead of the curve.
• Manage our local PR , Influencers, content creators and agencies to deliver world-class output. 
• Tracking and reporting our Influencer and PR programme, ensuring KPIs are being achieved and requirements are met, identifying opportunities and escalating risks
• Drive continuous improvement through test, learn, and refine our always-on marketing approach.

REQUIREMENTS:

• 5+ years of experience in PR/Influencer marketing, preferably with a background in youth lifestyle/fashion or premium technology
• Demonstrate knowledge and experience in multi-channel marketing work
• Great understanding of the influencer and social media landscape, particularly across Instagram, TikTok, and YouTube
• Entrepreneurial and comfortable with changing environments as well as multiple overlapping projects
• Creative thinker - able to be reactive, identify trends and create original content ideas
• Highly organised with strong attention to detail and ability to work to tight deadlines
• Proficiency in both written and spoken English and Bahasa Indonesia.