Principal Product Marketing Manager - Dev Tools
About CodeRabbit
CodeRabbit is an innovative research and development company focused on building extraordinarily productive human-machine collaboration systems. Our primary goal is to create the next generation of Gen AI-driven code reviewers: a symbiotic partnership between humans and advanced algorithms that significantly outperforms individual engineers. We combine language models with human ingenuity to push the boundaries of software development efficiency and quality.
About the Role
We’re looking for a Principal Product Marketing Manager who has deep experience in the developer tools ecosystem. You will own the end-to-end product marketing function from go-to-market (GTM) launches to customer storytelling, positioning, messaging, competitive insights, and helping shape the roadmap.
This is a high-impact role that sits at the intersection of Product, Engineering, Growth, and Sales. You’ll be critical in scaling our marketing foundation and driving adoption within technical audiences.
Responsibilities
Positioning & Messaging: Develop compelling messaging and positioning tailored to developers, engineering leaders, and DevOps personas.
Product Launches: Lead GTM strategy for new features and products, ensuring strong cross-functional execution across product, growth, and sales.
Customer Insights: Deeply understand developer workflows and pain points. Conduct customer interviews and research to inform messaging and roadmap.
Content Creation: Create and oversee technical content (e.g. product pages, blog posts, videos, case studies, comparison pages, one-pagers) that communicates product value.
Enablement: Build product marketing collateral to support growth, sales, and customer success teams.
Competitive Intelligence: Track trends and competitors in the devtooling space and translate those insights into actionable positioning and differentiation.
Metrics-Driven: Set goals for feature adoption and product marketing campaigns, and report on what’s working and why.
Qualifications
3–6+ years of experience in Product Marketing at a developer tools, infrastructure, or B2B SaaS company targeting technical audiences.
Ability to speak credibly to engineers and dev teams; bonus points if you have hands-on dev or tech background.
Experience working closely with Product and Engineering teams in early-stage environments.
Strong written communication skills, especially in crafting succinct, compelling messaging for technical buyers.
Comfort with ambiguity, speed, and wearing multiple hats at an early-stage startup.
Proven ability to lead cross-functional initiatives and execute with urgency.
A portfolio of content, launches, or campaigns that drove measurable impact in dev-focused GTMs.
Our Values
Collaborative Humans: Prioritizing collective intelligence
Fearless Innovators: Turning obstacles into growth opportunities
Persistent Passionate Developers: Thriving on complex, long-term challenges
Impact-Driven Creators: Crafting intuitive tools for developers
Rapid Learners and Un-learners: Adapting quickly in our fast-paced technological world
What We Offer
Work on cutting-edge technology with real-world impact
Collaborative and innovative environment
Competitive salary, equity, and benefits
Professional development opportunities
CodeRabbit is an equal opportunity employer, committed to diversity and inclusion.