Principal Software Engineer

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About the Role

Demandbase is looking for a Principal Software Engineer who thrives on solving complex technical challenges and delivering scalable, high-impact systems. We are building the future of B2B go-to-market with AI, and we need a technical leader who owns architecture, guides system design, and builds innovative solutions that drive measurable customer outcomes.

This is a high-influence, technical leadership role. You’ll serve as a leader across teams, collaborating closely with Engineering and Product Managers to align execution with strategy and bring cutting-edge AI-powered solutions to life. You will tackle some of the most challenging problems in the industry, such as building an extensible framework that closes the loop between data, insights, and action for B2B marketers.

If you get energy from mentoring engineers, driving technical direction across distributed systems, and shipping work that empowers GTM teams to automate growth at scale—we want you.

Responsibilities

• Lead technical direction and architecture across projects involving scalable microservices, distributed systems, and modern data platforms.

• Lead architecture and implementation of high-impact initiatives such as the Next-Gen Orchestration Engine (NGOE) and MCP Gateway.

• Integrate generative and agentic AI capabilities into the platform to drive customer outcomes.

• Partner with Product and Engineering leadership to translate product vision into actionable technical roadmaps.

• Maintain high standards for quality, security, system resiliency, performance, and operational efficiency.

• Stay hands-on by participating in technical design reviews, code reviews, architectural planning, and incident retrospectives.

• Champion modern engineering practices such as continuous delivery, test automation, and cloud-native deployment.

• Mentor senior and staff engineers and contribute to the growth of engineering leadership within the team.

• Represent the platform team in broader architectural discussions and technical forums.

Qualifications

• 10+ years of professional software engineering experience, with at least 2–3 years in a Staff or Principal Engineer role.

• Strong architectural and technical leadership in data-heavy, integration-driven, cloud-native platforms.

• Deep understanding of system design, architectural trade-offs, and performance tuning at scale.

• Experience building AI agents, agentic workflows, reusable AI capabilities, and MCP servers/clients.

• Proficient in modern backend languages (Java, Scala, or Python preferred) and SQL.

• Hands-on experience with data systems like Postgres, Snowflake, Redis/Aerospike, and messaging systems like Kafka or Pulsar.

• Experience with modern infrastructure, including CI/CD pipelines, Kubernetes, and cloud platforms (AWS, GCP, or Azure).

• Strong communicator who can bridge technical and business priorities while fostering collaboration.

• Experience in agile development methodologies like Scrum, Kanban, or SAFe.

• Passion for mentorship, providing feedback, and helping engineers grow.

Nice to Have

• Hands-on experience with CRM and Marketing platforms including Salesforce and Marketo.

• Experience with data connectivity and identity tools such as LiveRamp.

• Familiarity with Analytics and Advertising stacks, specifically Google Analytics, Adobe Analytics, Google Ads, and Meta.

• Deep expertise in orchestration and automation frameworks such as Temporal.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Unsolicited Submissions

At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.