Producer, Experiential Marketing

Small Girls PR is looking for a Producer to support the Experiential service line. You’ll help us grow SGPR’s reputation as the go-to agency for exciting and out-of-the-box experiential production. This role will lead production from concept, to client sell-in, pre-production, and onsite production, often independently. 

At SGPR, experiential casts a wide net. Events, press and influencer trips, trade shows, mailers, consumer hotlines, and brand partnerships are just some of the ideas that you will help us bring off of the page and into the real world. While we focus on events and mailers, anything that the SGPR team can dream, the experiential department can find a way to build.

Note: This role is based in our LA (Atwater Village) office, working two days a week in the office on a hybrid schedule.

How you’ll make an impact:

• Work collaboratively on experiential production with internal press and influencer marketing teams. 
• Produce programs for clients across multiple verticals, including beauty, fashion, hospitality, tech, food & beverage, retail, and more. Includes B2B and B2C spaces.
• Manage production programs independently. Lead client management including scheduling calls, setting call agendas, preparing materials, presenting/leading the call, and capturing notes and next steps. 
• Experience developing the concept and design, from the floor plans and guest flow, to photographable moments, to small details - at times independently and at times in partnership with an Experiential Designer.
• Brief and oversee designers, fabricators and art directors to bring your vision to life. Develop and manage budget and financial processes. Develop and manage timelines. Vendor sourcing, hiring, and management; etc. Experiences may include 100 person private product previews, influencer trips, mobile trucks, press mailers, and more.
• Serve as the primary point of contact for clients on projects that you own. Anticipate client needs, think on your feet to brainstorm live, and navigate challenging situations - developing relationships where clients trust you implicitly.
• Work with senior production colleagues to contribute to large scale productions with tasks such as concepting onsite activations, vendor sourcing, permitting, managing fabrication, etc. Experiences may include consumer pop ups and more.
• Furnish original, thoughtful experiential concepts that successfully ladder back to client and agency goals. Develop ideas, decor, and fabrication that results in irresistibly shareable moments and lasting memories.
• Role includes responsibilities for visuals and design for pitches and activation decks. AI tools are welcome. 3D rendering ability is a plus. 
• Facilitate and contribute to business development by upselling work to your client roster and supporting colleagues in cross-selling experiential work to additional clients. Responsibilities include reviewing ideas from colleagues and providing expertise from a production perspective, advising on feasibility (budget, timeline, etc.), joining brainstorms and developing your own ideas, building client decks structured to sell, and presenting to clients.
• Pitch new business opportunities, including fielding initial introductory calls, developing proposals, and presenting to prospects. New business may be for standalone experiential projects or for integrated work with the agency’s press and influencer teams.
• Have an understanding of the agency’s various service lines in order to implement strong integrated ways of working and to strengthen your strategic recommendations to clients. This role requires an ability to speak about SGPR’s integrated capabilities with clients and prospects, understand the event needs of a press and influencer audience, and to design experiences specific to these groups.

Why we’ll love you:

• You have 4+ years of experiential production experience and are skilled at overseeing and producing events and with budgets of $200k. You understand how to allocate client budgets to create maximum impact and are adept at working with finance teams.
• You have experience and feel comfortable producing events on your own. 
• You understand what makes an experience enticing, shareable, and memorable.
• You can collaborate with peers of different specialties to develop integrated programs. You understand, or can learn, enough about earned press and influencer marketing to identify key dependencies in integrated programs. You can discuss these specialties at a high level with clients.
• You communicate professionally with clients and are able to drive client meetings. You have experience working directly with clients & their partners regarding strategy, event logistics, budgets, and more.
• You can mentor junior production staff, review their work, and teach them new skills.
• You create decks that effectively communicate original event ideas relevant to client goals. You are able to independently create floor plans and creative mockups. You’re a visual thinker who can whip up a design, mockup, and mood board to communicate your vision to others.
• You have a proven track record of working on multiple projects at once, and are detail oriented with a creative flare. You adjust quickly to changing client priorities; you cope and respond supportively to complexity and thrive on tackling new challenges.
• You have the ability to travel regularly for site visits and event days as needed, sometimes outside of normal business hours. 
• You have a list of your favorite vendors, venues, and freelancers to tap for different types of projects.
• You’re willing to get your hands dirty (literally...painting, cleaning, decaling, whatever needs to get done to make the event perfect), knowing no task is too small or menial including lifting and moving physical objects and supplies up to 50lbs in weight. 
• You’re comfortable with all setup & strike logistics / overnight installs etc.
• You ideally have a driver’s license as there may be occasional local transportation responsibilities including rental car use for event load-ins / production.
• You know about trends, communities, partnerships and events before others, generating campaign suggestions that connect these emerging concepts to client initiatives.

Why You'll Love Us:

• Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
• Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
• Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
• Innovation Leadership -Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!) 
• Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. At the Producer level, the salary threshold is $85,000 - $85,000. 

If you feel strongly that we are not aligned in terms of compensation, we highly recommend applying and discussing further with our Talent Acquisition team should we determine there could be a mutual fit! 

Don’t meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified