Product Director

AJ Bell is a FTSE 250 investment platform and asset management business with strong momentum across its advised proposition. As we continue to scale and evolve, we are seeking a Product Director to take full ownership of our advised product portfolio.

This is a senior leadership role with end-to-end accountability for product strategy execution, governance and delivery. You will act as the internal authority for advised products, ensuring strategic intent is translated into a clear, prioritised roadmap and delivered through disciplined execution, robust controls and high-quality outcomes.

You will own the short to medium term product roadmap, aligning it to business strategy, regulatory requirements and risk appetite. With oversight of product governance and product-related change, you will coordinate cross-functional stakeholders to ensure delivery remains on plan, within budget and focused on delivering the right outcomes for advisers, clients and the business.

Key Accountabilities include:

Product Strategy & Roadmap Management

• Own and maintain the advised product roadmap, with a clear focus on delivery priorities across a 1 to 3 year planning horizon
• Translate agreed business strategy into executable product plans, initiatives and milestones
• Lead short and medium term planning in collaboration with development, change and operations teams
• Prioritise the product development backlog to ensure delivery against agreed business plans and commitments
• Ensure product capabilities, structures and dependencies support roadmap delivery

End-to-End Product Lifecycle Ownership

• Ensure all advised products are managed effectively across their full lifecycle
• Maintain oversight of product performance, risks and outcomes, taking timely corrective action where required
• Ensure products remain appropriate for their intended target market throughout their lifecycle

Product Governance & Risk Management

• Take overall accountability for product governance arrangements across all advised products
• Chair the Advised Customer Outcomes Group, ensuring products are designed, managed and changed in a way that avoids or mitigates consumer harm
• Ensure all product activity complies with relevant legislation, FCA rules, regulatory guidance and internal governance frameworks
• Ensure alignment with the AJ Bell Product Governance Framework, Risk Management Framework and Guiding Principles
• Maintain oversight of product-related risks and actively manage the advised risk register

Delivery of Product-Related Change

• Provide leadership and direction to product and change teams delivering advised product initiatives
• Ensure change activity is delivered efficiently and in line with agreed scope, timelines and budgets
• Resolve prioritisation conflicts and manage trade-offs across competing initiatives
• Ensure clear ownership, accountability and decision-making across product change activity

Internal Stakeholder Leadership

• Act as the primary senior interface for advised products across internal stakeholders
• Drive effective collaboration across product, technology, operations, risk, compliance and change
• Provide clear direction and escalation to manage delivery risk
• Ensure senior stakeholders have appropriate visibility of product plans, progress, risks and issues

People & Budget Management

• Lead and manage individuals across product and change teams, including organisational design, objective setting and performance management
• Align team objectives to product strategy, roadmap delivery and governance expectations
• Manage product budgets and ensure spend remains within agreed forecasts
• Promote a culture of continuous improvement, strong controls and disciplined execution

What We’re Looking For:

• In-depth knowledge of the UK advised market and regulated savings and investments products
• Strong understanding of product governance, FCA rules and regulatory expectations
• Proven experience managing complex product portfolios and multi-year roadmaps
• Strong leadership and stakeholder management capability across multidisciplinary teams
• The ability to prioritise effectively, manage competing demands and make clear, evidence-based decisions
• Commercial and strategic awareness aligned to delivery and governance objectives

About us: 

AJ Bell is one of the UK’s fastest-growing investment platforms, serving over 644,000 customers and managing £103.3 billion in assets. Through our award-winning platform, we support everyone from professional financial advisers to first-time investors, making it easier to take control of your financial future and feel good investing.

With over 1,500 employees across Manchester, London, and Bristol, AJ Bell is a FTSE 250 company and has been recognised as one of the UK’s Best 100 Companies to Work For for six consecutive years, as well as a Great Place to Work® in 2025 and 2026. We offer a collaborative, friendly environment built on strong guiding principles and pride in what we do.

Our perks and benefits

• Starting holiday entitlement of 28 days, increasing up to 31 days with length of service plus a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 8%
• Discretionary bonus scheme
• Buy As You Earn (BAYE) Scheme
• PMI
• Health Cash Plan – provided by SimplyHealth
• Discounted private healthcare scheme and dental plan
• Free gym membership
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Ongoing technical training
• Professional qualification support
• Talent development programmes
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals

Hybrid working

At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the Manchester office. For new team members, an initial period will be full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.

We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.

If you like the sound of the above, or just want to know more about the company and the role, we'd love to speak to you.