• Lead cross-functional teams for large-scale commercial/ revenue product initiatives to define product specifications, users stories, wire frames and acceptance criteria, establish milestones
• Create product roadmaps, feature backlogs and product documentation such as user stories, use cases, user flows, logic flows, and functional specifications.
• Work with core agile team including but not limited to technical architects, developers, designers and QA throughout the product lifecycle to ensure your product features meet goals and objectives
• Monitor key conversion metrics and A/B tests to support continual optimization of the product and business plan
• As part of product strategy and planning, able to conduct competitive analysis and financial modeling
• Collaborate with other user experience experts, visual designers and engineers to reach the best possible version of a feature or product to bring to market.
• Prioritize development activities with engineering teams, assist in determining the best technical implementation methods, work closely with QA on acceptance testing and lead product launches.
• Provide regular updates and make recommendations to product management team lead
• Coordinate with cross-functional team in agile environment throughout testing cycles
• Provide support to the organization's Consumer Product Management team in the development and rollout of a series of new site initiatives
• Minimum 5+ years in a product management role or related experience
• Demonstrated success in online digital and/or mobile product management including defining requirements and involvement with product lifecycle
• Up-to-date understanding of market trends and keen interest in following emerging technologies
• Strong understanding of ad technologies and support platforms in the content of the digital publishing space
• Strong problem solving, analytic, and decision-making skills; able to interpret data and trends, diagnose problems, and formulate effective actions plans to resolve issues
• Exceptional communication skills, with ability to modulate communication between executive management and project teams
• Emphasis on user-driven product design and data-driven product refinement.
• Strong understanding of user experience, technical & business issues.
• Excellent communication skills – verbal and written
• Ability to make quick decisions and thrive in fast-paced environment
• Experience working in agile environment
• Experience with agile software
• Experience with Omniture and data metrics analysis
Preferred Skills:
• Search algorithm product experience
• Experience working with health, wellness, and/or lifestyle brands a plus